Lexus and the Tampa Bay Buccaneers today announced a new partnership that brings together two brands at the forefront of luxury, sports and entertainment. Through this comprehensive relationship, Lexus will become the Official Luxury Vehicle of the Tampa Bay Buccaneers and will enhance the in-game experience for current and future Lexus owners with the newly named Lexus Club.
“We are always looking to align with partners who share the same values of providing memorable experiences for our guests,” said Michael Cavanaugh, general manager of Lexus’ southern region. “We are thrilled to partner with the Tampa Bay Buccaneers, a world-class sports team and a pillar of the Suncoast community.”
As the Official Luxury Car of the Tampa Bay Buccaneers, Lexus will have a significant brand presence at all stadium events through Lexus Club entitlement, as well as prominent vehicle displays and activations during games at Bucks Beach, where fans can receive free giveaways and be entered for a chance to win flyaways to Buccaneers away games.
“Lexus is a leader in the automotive industry that has built a reputation for offering customers sophisticated luxury and unparalleled attention to quality,” said Atul Khosla, Buccaneers’ chief commercial officer. “We are pleased to welcome Lexus as our newest Pewter partner, and look forward to working with them to continue delivering a best-in-class gameday experience for fans at Lexus Clubs and throughout Raymond James Stadium.”
Lexus is a luxury lifestyle brand that delivers extraordinary experiences to its customers through a passion for bold design, ingenious technology and exhilarating performance. Lexus began in 1989 with two luxury sedans and a commitment to perfection. Since then, Lexus has developed a lineup that meets the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers, offering a full lineup of luxury vehicles. Lexus is the leader in luxury hybrids, with eight models incorporating Lexus Hybrid Drive. Lexus also offers nine F SPORT models, one F PERFORMANCE model and one F model. Lexus aims to be a visionary brand that looks to the future for luxury customers.
About the Tampa Bay Buccaneers
The Tampa Bay Buccaneers are in their 49th year as a member of the National Football League and compete in the South Division of the National Football Conference. The team was purchased in 1995 by the late Malcolm Glazer and is currently owned by the Glazer family. Founded in 1976, the Buccaneers have won nine division championships, two conference championships and two Super Bowl championships. Super Bowl LV was played at their home stadium, Raymond James Stadium. The Buccaneers are also very active in the community through the Tampa Bay Buccaneers Foundation and the Glazer Vision Foundation.