Balmain has launched its first beauty creation, Les Éternels de Balmain, a collection of eight gender-neutral eau de parfums. The fragrance collection is inspired by Pierre Balmain’s Parisian heritage and Olivier Rousteing’s contemporary influence on fashion and beauty.
The collection is inspired by Balmain’s first bottle, created in 1946, a masterpiece of simplicity and timelessness. Duality is expressed in the design, with contrasting circular and square element shapes, the distinctive black and gold colours and a label that spans two sides.
The new bottle offers a luxurious and modern multi-sensory experience: a square shape stretched into a diamond shape.
Balmain’s signature rayure covering the glass echoes the existing texture of the gold colour, while new finishes and colour palettes are pleasing to the touch and look.
The graphic PB monogram on the cap is a Balmain signature, drawn from the brand’s iconic labyrinth motif from the 1970s.
“We are thrilled to be working with Balmain Beauty to bring this new brand to the market,” said Guillaume Jessel, president and CEO of Tom Ford, overseeing Balmain Beauty and head of Luxury Business Development for The Estée Lauder Companies.
“Balmain Beauty celebrates the heritage and inclusive spirit of the iconic brand, while pioneering a new, avant-garde space in luxury beauty. Creative Director Olivier Rousteing is one of the most brilliant designers of his generation, creating innovative concepts at the intersection of past, present and future. Bringing his vision for Balmain Beauty to life has been an extraordinary journey.”
This inaugural collection includes eight multi-layered scents from four distinct olfactory families: Musk, Amber, Floral and Woody.
Carbon: Musk/Rose. Cerdambre: Amber/Ambergris. Vent Vert: Vert de Mandarin/Jasmine. Rouge: Bouquet/Forest. Côte d’Ivoire: Tuberose de Nuits/Vetiver. Bronze: Cedarwood/Patchouli. Ebene: Ebony/Myrrh Oil. Bleu Infinie: Cistus Absolute/Lichen. Nathalie Berger-Duquesne, Senior Vice President and Global General Manager, Balmain Beauty, The Estée Lauder Companies said:
“Balmain Beauty embodies an unwavering commitment to perfume excellence, focusing not only on the olfactory experience but also on evocative emotions brought to life by our iconic visual campaigns. The beauty of the craftsmanship is evident in both the packaging design and the materials used. Our fragrances have tension, power and strength – the quintessence of Balmain, rooted in diversity and inclusivity.”
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