PINALEN, an all-purpose cleaner brand from AlEn USA, has launched PINALEN Luxury Scents, a luxury-scented all-purpose cleaner line. The line is comprised of two scents created by the luxury fragrance house’s master perfumers and modeled after popular luxury perfumes: Sunrise Memories and Opulence Bloom. Sold in 22-ounce spray bottles and 28-ounce pour-over bottles, both formats and scents retail for $3.99. These latest products come alongside the original PINALEN 2X concentrated formula, which comes in Fresh Pine, Lavender Soothe, Lemon Lift, and Floral Delight scents. PINALEN Luxury Scent products not only smell great, they’re also powerful cleaners. As dynamic deodorizers and deep cleaners for grease-resistant stains, they’re safe for use in almost any room of the home, on laminate wood, marble, concrete, glass, aluminum, stainless steel, carpets, rugs, painted walls, ceramic, chrome, Formica, and more. Additionally, the products are biodegradable, ensuring they are kind to both the environment and consumers’ homes. Currently sold at Amazon and Hispanic retailers such as El Super, Fiesta, Cardenas and El Rancho, they are expected to be rolled out to other national retail chains and become widely available by 2025. AlEn USA is a subsidiary of Grupo AlEn, a cleaning and laundry supplies company based in Mexico, Central America and the Caribbean. In the U.S., AlEn’s product portfolio consists of bleaches, detergents and laundry supplies under the CLORALEN, PINALEN and ENSUEÑO brands.
