Balmain Beauty/ Les Éternels de Balmain (Photo by: Balmain Beauty/ Richard Pierce)
Balmain Beauty/ Les Éternels de Balmain (Credit: Balmain Beauty/ Richard Pierce/ Carlijn Jacobs/ Nicholas Alan Cope)
Balmain Beauty/ Olivier Rousteing (Photo credit: Balmain Beauty/ Carlijn Jacobs)
Balmain Beauty/ Carbone (Photo by: Balmain Beauty/ Carlijn Jacobs)
Creative Director Olivier Rousteing builds on Balmain’s legendary history of fashion and perfume to redefine the meaning of beauty for the future.
PARIS, Aug. 27, 2024–(BUSINESS WIRE)–Balmain today announced the launch of its first beauty creation, Les Éternelles de Balmain, a collection of eight all-gender eau de parfums. This pioneering fragrance experience is inspired by Pierre Balmain’s Parisian legacy and Olivier Rousteing’s contemporary influences on fashion and today’s beauty.
Identity has a scent
Olivier Rousteing ingeniously builds on the Maison’s iconic French heritage to share a new vision of avant-garde beauty driven by respect, love and solidarity. Olivier Rousteing’s creative vision imbues contemporary luxury fragrance making with a resolute inclusivity, inspiring audiences and fans around the world to celebrate beauty in their own right. The fragrance marks the first chapter in the brand’s new book of beauty, which will expand globally into new categories in the future.
“Balmain Beauty gives you the freedom to be free, strong and true. Beauty is having the confidence to be yourself and embrace who you are,” says Balmain’s creative director Olivier Rousteing. “Fashion cannot exist without beauty and beauty cannot exist without fashion. Beauty is your silhouette, it’s part of who you are, just like how you dress. I want to represent all the beauty in the world and welcome everyone without exception.”
A global expression of 21st century Paris, Balmain Beauty encapsulates the quest to find oneself and unite with others to reshape the meaning of beauty in the future.
Introducing Les Eternelles de Balmain
Born from luxuriously crafted dualistic ingredients, Les Eternelles de Balmain is inspired by the universal quest for self-realization and identity. This first collection contains eight multi-layered scents from four distinct scent families: Musk, Amber, Floral and Woody.
Since the beginning, Olivier Rousteing has been the lead architect of Balmain Beauty at every stage of creation, from concept to scent development, packaging design and campaign imagery. He studied perfumery and learned the creative process through hands-on training. After delving into Balmain’s renowned archives, he carefully selected four of Balmain’s traditional scents to reinterpret for the modern age: Vent Vert, Ivoire, Ebène and Carbone. Four new scents complete the collection: Selle d’Ambre, Rouge, Bronze and Bleu Infinie.
“Balmain Beauty is pioneering a new, avant-garde space in luxury beauty that celebrates the iconic Balmain heritage and inclusive spirit,” said Guillaume Jessel, president and CEO of Tom Ford and head of Balmain Beauty for Luxury Business Development at The Estée Lauder Companies. “Olivier Rousteing is one of the most brilliant designers of his generation, creating innovative concepts at the intersection of past, present and future. Bringing his vision for Balmain Beauty to life has been an extraordinary journey.”
The story continues
“Like Olivier Rousteing’s most memorable runways, Balmain’s ambitious plans for future luxury growth are based directly on masterfully marrying the richness of our unique heritage with our distinctive contemporary outlook,” explains Balmain CEO Matteo Sgarbossa. “Our agreement with The Estée Lauder Companies for Balmain Beauty is a clear embodiment of that strategy. With this partnership, we begin a new chapter, and we make clear to everyone our commitment to maximizing the potential across categories as we move forward. Driven by the passion of our ‘Balmain Army,’ we are determined to realize the brand’s full potential to become a true leader in luxury.”
The power of dualistic olfaction
Les Éternels de Balmain features future-oriented elements combined with precious and legendary materials.
Olfactory Family: Musk
Olfactory Family: Amber
Olfactory Family: Floral
Vent Vert reinvents the iconic green fragrance for a new era, forever honoring nature in an eternal journey through the past, present and future (light mandarin notes/sensual jasmine).
Rouge radiates an addictive love (Addictive Bouquet/Shining Forest) reminiscent of magic hour in Los Angeles, where the sky is not the limit.
Ivoire carries Balmain’s New French style tradition into the world and into the future, bringing together all the beauty of the world without exception (the seductive Tuberousse de Nuits/wild Vetiver).
Olfactory Family: Woody
Bronze symbolizes rebirth, rising majestically like a phoenix from the ashes (burning cedarwood/cool patchouli).
Ebène is a revival of Pierre Balmain’s 1983 African-inspired fragrance and was conceived through the lens of Olivier Rousteing’s search for his own origins, ushering in an era of self-discovery and a journey to uncover our universal origins (eternal ebony/precious myrrh oil).
Blue Infini takes you to endless sky, infinite sea and the call to set you free (warm cistus absolute/salted lichen).
“Balmain Beauty embodies an unwavering commitment to perfume excellence, focusing not only on the olfactory experience but also on evocative emotions brought to life by our iconic visual campaigns,” added Natalie Berger-Duquesne, SVP and Global General Manager, Balmain Beauty, The Estée Lauder Companies. “The beauty of the artisanal craft is evident in both the packaging design and the ingredients used. Our fragrances have tension, power and strength – a Balmain quintessential brand rooted in diversity and inclusivity.”
The collection is inspired by Balmain’s first bottle, created in 1946, a masterpiece of simplicity and timelessness. Duality is expressed in the design, with its contrasting basic shapes of a circle and a square, its distinctive black and gold colours and a label that spans two sides.
Building on this foundation, the new bottle offers a multi-sensory, luxurious and modern experience. A square is elongated into a diamond and Balmain’s signature rayule that covers the glass echoes the existing texture of the gold colour. New finishes and colour palettes are beautiful to the touch and to the look. The cap features Balmain’s iconic graphic PB monogram, extracted from the brand’s iconic labyrinth motif from the 1970s.
Follow the brand on social media @BalmainBeauty and visit www.balmainbeauty.com and www.balmainbeauty.eu to shop the collection and find out more.
#BalmainBeauty
About Balmain Beauty
Balmain Beauty was launched in 2022 in partnership with renowned fashion house Balmain Paris and The Estée Lauder Companies to celebrate all beauty, without exception, in the world. Building on Balmain’s heritage of fashion excellence and fragrance, it redefines the meaning of beauty for the future. The luxury beauty line was created in close collaboration with Balmain’s Creative Director Olivier Rousteing to reflect his bold vision. Symbolizing the power of respect, love and unity, Balmain Beauty embodies avant-garde luxury. In September 2024, the brand launched Les Éternelles de Balmain, a new fragrance experience consisting of eight all-gender eau de parfums. Balmain Beauty is Butterfly Mark certified, committed to meeting higher standards for people and nature.
About Balmain
When Pierre Balmain first introduced his “New French Style” over 75 years ago, it was immediately apparent that his eponymous house was offering a radically new, daring and feminine concept of haute couture that broke with many of the established conventions of the time. His boldness paid off: Pierre Balmain was one of a handful of young French talents who ushered in the golden age of mid-century haute couture and re-established Paris as the fashion capital of the world.
Since 2011, Balmain Creative Director Olivier Rousteing has creatively continued Pierre Balmain’s incredible legacy while remaining true to his commitment to design clothes that are inclusive, powerful and reflect how the global Balmain Army wants to live today. The result is a new French style for Balmain in the 21st century: distinctive and instantly recognisable House silhouettes and attitude that consistently reference the brand’s rich Parisian heritage while highlighting the exceptional craftsmanship of the renowned Balmain ateliers.
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