ENGLEWOOD, Colo. — The Denver Broncos announced Monday that they have named Tico Sports as the team’s new Spanish-language radio partner.
Tico Sports, a leading provider of Spanish language sports broadcasting, will serve as the Broncos’ official Spanish language radio broadcaster.
“The Broncos are excited to partner with Tico Sports to provide a Spanish language broadcast experience for our fans,” said Broncos chief marketing officer Haley Sullivan. “Through this partnership, we look forward to providing a comprehensive experience for our Spanish-speaking fans around the world.”
As part of the partnership, Tico Sports will provide Spanish language radio coverage of every Denver Broncos game. Fans can listen to Tico Sports | Broncos Spanish language coverage on the Broncos app, the Tico Sports website, NFL+ and KBNO 97.7 FM and 1280 AM in Denver.
“We are excited to partner with the Denver Broncos,” said CiCi Rojas, president of Tico Sports. “As a Latino-owned company, we are committed to providing an accessible, high-quality and authentic Spanish-language broadcast experience for NFL fans, and we look forward to introducing the excitement of Tico Sports | Broncos Spanish-language broadcasts to the Latino community and beyond.”
Tico Sports aims to enhance the fan experience and engage audiences throughout the Broncos’ 2024 season.
Tico Sports partners with professional and collegiate teams to drive engagement in the fast-growing Latino market, increasing audience engagement through live game coverage, community outreach and bilingual social media presence. Partnering with teams such as the Denver Broncos, Kansas City Chiefs, Philadelphia Eagles, Jacksonville Jaguars, Baltimore Ravens and Minnesota Vikings, Tico Sports provides effective marketing solutions that increase brand awareness and loyalty within the Latino community.
