Tuesday, March 18th, 2025
As the state of luxury travel evolves, new trends are emerging in 2025. It’s a destination-independent trip. According to experts at Wander, more than half of travelers (59%) choose accommodation before selecting their destination, indicating a transition from the traditional travel planning model. Instead of focusing on where to go, vacationers are increasingly prioritizing the experience and atmosphere of the property itself, whether it’s a themed retreat, a luxurious villa, or a natural lodge with a blurred path.
Shifting focus to unique stays
Few travelers stick to specific destinations, and the properties are gaining momentum, offering immersive experiences and unique aesthetics. Whether you’re staying in a smart home, an eco-friendly cabin or a stunning beachfront villa, travelers make reservations based on what the property has to offer. They are looking for more than just a place to sleep. They want a memorable experience that matches their interests, lifestyle and sense of adventure.
The growing influence of social media
Social media platforms like Instagram and Tiktok have had a major impact on travel decisions, with 65% of travelers using them for inspiration. The stunning visuals and influencer-driven content give a spotlight on unique properties that would otherwise not be considered. With their strong online appeal, these accommodations are increasingly beating travelers. Travelers now prioritize the aesthetics of real estate and its social media presence over their locations.
Travel essential technology
Modern travelers also demand technically savvy accommodation to meet their needs. With smart home systems, high-speed internet for remote work and convenient digital check-in becoming indispensable, vacationers today are looking for more than just a luxurious stay. When considered an option, these features have become an important element of booking decisions, especially among younger travelers who value convenience and connectivity.
The role of strategic marketing
In this new era of travel, marketing plays a pivotal role in attracting bookings. Approximately 19% of travelers report that ads directly influence decision-making and highlight the importance of well-made campaigns featuring fascinating visuals and exclusive offers. Additionally, traveler reviews and recommendations, especially those shared on social media, continue to influence decisions. For property owners, it is important to encourage positive feedback to engage with past guests and maintain a strong presence in an active market.
Properties as a new destination
The property itself takes the central stage as destination-independent travel is becoming more and more popular. By increasingly choosing accommodation based on the experience they offer rather than the destination, property owners have the opportunity to capitalize on this trend. By highlighting unique and immersive stays and leveraging the power of social media and technology, we can ensure that they stand out in an increasingly competitive market.
In this new era of travel, this facility is a destination and its charm can make all the difference.
