“The demand for a value-based economy will be a trend over the next few years, and PLACE OF ELMS will be at the forefront of it.”
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Philanthropy has long been ingrained in Moreno’s life, speaking at prisons and organizing local charities before he achieved financial success. Despite growing up poor, Moreno found wealth by helping others. “It’s all about giving,” he says. Today, he heads the Freedom Accelerator Fund, helping early-stage startups accelerate their growth. He also runs mentorship programs to provide value to students, entrepreneurs, and future leaders. “When you come from nothing, any help you can get feels good.”
From this vantage point, it’s hard to imagine that Moreno’s acres on the mountaintop belong to someone who once couldn’t afford a decent room and board for much of his life. “I’m a gritty person, but I attribute my success to staying authentic. Rich or poor, my values have always been the same. And I know God is working through me.”
Integrity is an integral part of Moreno’s code of conduct and is one of the tenets, or rather the tenet, of his new venture, PLACE OF ELMS. The brand has carved out a unique place in the luxury fashion industry with its thoughtful, high-quality, limited-edition designs, but what sets it apart is the strong foundation on which it is based. The brand’s philosophy, luxury with integrity, is not a marketing strategy, it is a belief system. Buying PLACE OF ELMS means buying into the company’s values of strength, respect, truth, freedom, and above all, integrity.
The impetus for launching the brand came after Moreno noticed a discrepancy between her own values and those of other big brands: “As I started buying luxury goods and paid closer attention, I realized that most of the industry was not promoting humane values, but rather quietly promoting the latest socio-political trends that were not necessarily empowering the next generation.”
Moreno’s longstanding advocacy for humanitarian values and calls for unity have clearly resonated with people. In recent years, his personal Instagram videos have garnered more than 100 million views and sparked a new wave of supporters. Thus, Moreno’s vision for the brand was simple: to produce luxury goods that embody values that people can unite around and be proud of. He emphasizes that wearing PLACE OF ELMS is not just a fashion statement, but a symbol of our collective strength, highlighting the brand’s role in helping to uplift humanity. “Wearing PLACE OF ELMS is like wearing a badge of honor, regardless of race, religion, sexual orientation, vaccination status, or political affiliation. It is a symbol of leadership and empowers those who wear it to stand up for truth and justice.”
Despite the mainstream backlash, Moreno is confident others will join the movement in time. “The demand for a values-based economy will be a trend in the next few years, and Place of Elms will be at the forefront of it,” he says, barefoot and cross-legged as he puffs on a Hoyo de Monterrey cigar. Moreno leans outside and takes in the view of the surrounding mountains. “When I’m here, I always keep my feet on the ground,” he says, describing his habit of walking barefoot and connecting with nature.
Moreno’s belief in the power of nature is the essence of the name PLACE OF ELMS. In keeping with the brand’s philosophy, the name embodies a place inspired by the wisdom of nature and deeply rooted in core values: “Reconnecting with nature helps to bring things back to their original harmonious state.” And at PLACE OF ELMS, Moreno is willing to climb that. On PLACE OF ELMS’ official website, you can navigate to a section aptly titled “Awakening” where you’ll find a variety of resources, from videos to the brand’s “Weekly Wisdom” newsletter, which is dedicated to moving forward toward our collective enlightenment and reconnection with God and nature. Speaking of the brand’s inclinations, Moreno says, “I wanted to create something that was beyond myself.”
And he created it by weaving the brand’s values of luxury and integrity into every aspect of his products and business model. Moreno sources only the finest fabrics, collaborates only with small family-owned businesses that uphold the brand’s values, and even meets personally with all suppliers and artisans. “It’s not just about the product. It’s the people and our shared values that unite us.” A true artist through and through, Moreno, a self-taught first-time designer, is paving the way for values-based luxury fashion.
Media Contact
Rob French, Place of Elms, Inc., 1 438-308-3783; [email protected]https://placeofelms.com/
SOURCE Place of Elms Inc.
1 Comment
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.