After signing a multi-year deal with sports entertainment channel Dazn, Liv Golf found another media platform to showcase the tournament.
Through the partnership, Dazn secured exclusive broadcast rights for LIV Golf in Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal and Switzerland, further expanding Liv Golf’s global reach along with the Liv Golf+ service.
Founded in 2015, the Dazn platform broadcasts live and on-demand sports in over 200 countries and is considered Europe’s largest digital sports broadcaster with over 75 programming rights. As of 2024, it is reported that there is an overall user base of 60 million paid subscribers worldwide and 300 million users each month.
“Dazn’s cutting edge technology and unparalleled scale give Liv Golf a critical platform to attract truly global audiences,” said Scott O’Neil, CEO of Liv Golf. “Our players, teams and schedules are spread all over the world. As we grow our league in new and exciting markets, it’s important to continue to connect with fans around the world.”
The Liv Golf+ service at Dazn makes LIV golf competition and programming available to millions of fans in over 200 markets around the world, and enjoys free ad support base on Dazn’s platform.
Liv Golf+ on Dazn includes all the content currently on offer on Liv Golf+, as well as new live and on-demand content produced by Liv Golf for its services, including technology at any time.
“We’re looking forward to seeing you in the future,” said Shay Segev, CEO of Dazn Group. “As a truly global broadcaster, Dazn is dedicated to ensuring fans in all regions can experience the most exciting action of Liv Golf, Live and Free. Dazn’s Liv Golf+ will be available alongside Dazn’s expanded free content product and will be located within an ecosystem that is attracting attention from golf fans around the world. This strategic partnership will increase the reach and popularity of LIV golf, bringing it closer to building a global home for Dazn’s golf.”
Dazn will launch a new dedicated Liv Golf space on the Dazn platform for its owned and operated services. Liv Golf also benefits from Dazn’s marketing tools, ensuring that new services receive significant visibility through both the platform and off-platform.
In a partnership with Liv Golf, Dazn plans to develop a paid subscription offering in the future. This provides subscribers with access to more exclusive content and features.
