Johnny Walker Officially, it unveils Johnnie Walker Vault, a new global luxury platform based on a blend of artistry.
Edinburgh, Scotland, March 10, 2025 /prnewswire/ – pioneering the next chapter of the gorgeous spirit, Johnny Walkerthe world-leading Scotch Whiskey (1) is still announcing the global launch of Johnnie Walker Vault in the representation of the brand’s most ambitious artistry.
At the heart of the new platform is Johnnie Walker Master BlenderDr Emma Walkerand her skill in telling personal stories from a carefully curated selection of very rare whiskeys. Her mastery is built on crafts handed over centuries and works from the hidden creative “atelier” below Johnny Walker Princess Street in Edinburgh. Johnnie Walker’s Vault always introduces the best of 10 million barrels of Scotch that can be personalized by Dr. Walker, spinning and used as a master blender.
Johnnie Walker Vault delivers unparalleled creativity and craftsmanship through rare products, experience and collaboration.
Custom-made private blend experience
Under the newly launched private blend experience, Dr. Walker personally creates uniquely made blends of maids for a meaningful representation of handheld choices from the physical space of an invited-only Johnnie Walker Vault, and creates these into deep layered blends. Each blend is tailored to the guest’s inspiration and individual taste.
For the first time, the experience will be published and made public in a package starting at £50,000 to include a gorgeous agenda deeply rooted in Scottish heritage. from Michelin stars A meal for a stunning stay at the glorious Glen Agles Hotel Perthshire,This program is tailored to individual needs. Following the experience, guests will be featured in a private blend of crystal decanters handmade by artisans at the famous French luxury home. Their unique blends are also recorded in the Johnnie Walker Vault Archives, leaving behind a unique heritage along with iconic whiskey pieces, allowing for future committees.
Luxurious collaboration
Later this year, Johnnie WalkerVault will be invited to the first creative partner, a couture fashion visionary artist. Emma Walkerdetails will be revealed in spring 2025.
Doctor Emma Walker, Johnnie Walker Master Blender“Johnnie Walker Vault is our treasure trove, a place where we can curate and share our rarest and most exceptional Scotch whiskeys. Johnny Walker. It’s a very special place for me, but it’s more than just a physical space – it’s a platform where I can take deep, personal stories and translate them into beautiful, unique blends. It’s a real privilege to be part of capturing and bottlening these great stories. ”
Julie BlumhamThe managing director of Diageo Luxury Group added: “Johnnie WalkerVault reflects the evolving desires of luxury consumers and our commitment to transforming the luxury spirit through sophisticated personalization, unique experiences and outstanding products.”
She continues: “Based on over 200 years of pioneering craftsmanship, Johnny Walker We have redefined high-quality whiskey blending for modern enthusiasts. Iconic blends like the Johnnie Walker Blue Label and the Johnnie Walker Black Label consistently showcase the brand’s commitment to pushing the boundaries of Scotch whiskey, and Johnnie Walker Vault continues this legacy. This is an exciting day for luxury Scotch whisky, as it officially launches Johnnie Walker Vault for global audiences. ”
For more information about Johnnie Walker Vault, visit www.johnniewalker.com/en/vault for more information, including registering for a bespoke private blending experience. Registration will be open to the public from March 12th.
1. IWSR2023.
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