Tracey Baldwin is senior vice president of media sales for The Wall Street Journal
“Off the Cuff” is a Q&A series from Luxury Daily exploring the career paths, current projects and next steps of those shaping the world’s best luxury brands.
The interviews feature a Proust-style twist, allowing readers to get to know industry leaders on a personal level. This edition features Tracey Baldwin, senior vice president of luxury media sales at The Wall Street Journal.
In this Q&A, Ms. Baldwin discusses the importance of long-term relationships and plans, allowing yourself to disconnect, Coco Chanel and caviar.
Here is the dialogue:
What was your first job ever? What did it teach you?
My first job was scooping ice cream at King Kone in Garden City, Michigan, when I was 14 years old.
Working in the service industry at such a young age taught me how to work with others and build up my confidence in speaking with customers and managing relationships with coworkers, too. I also learned early on the power of a strong work ethic and what it means to earn your own money.
Which skills have been critical to your success? Did you gain these skills within or outside of the workplace?
Developing meaningful, trusted relationships with your clients is essential. When you have that trust, it opens the door for greater creativity, allowing you to propose bold ideas, take risks and experiment with new initiatives – ultimately leading to more impactful results. Strong interpersonal skills are important both in and outside of the workplace.
I also feel like I’m, generally, an interested and curious person. I hope that has helped me in developing more meaningful relationships both personally and professionally.
What is the best piece of advice you’ve ever received?
Play the long game and manage your business for the long haul.
It all goes back to building strong, lasting relationships. When you put in the groundwork early, you’re better equipped to navigate what comes next with both confidence and adaptability.
Trust and credibility grow over time, but resourcefulness and a forward-thinking mindset will shape the way you react to different situations and make decisions. You’ll see the positive business outcomes when you exhibit these behaviors consistently and over the long term.
How has your field changed since you started out in luxury, and what do you think your industry will look like in a decade?
When I started, print magazines were the foundation. Today, it is so much more.
Luxury is not just about glossy pages; it’s a dynamic, multi-platform, often digital-first brand experience that relies on the loyalty of customers who recognize and deeply appreciate the value the brand brings to their lives. The brand experience today is much more than any product.
A decade from now, I think the luxury market will be leaner, more competitive – survival of the fittest. Those who offer real, tangible value, carve out a unique identity and continue to reinvent themselves to stay ahead of the changing times will endure in the long term. Adaptability, innovation and authenticity will define the future of luxury.
What recent projects have ignited your passion for working in luxury?
The projects that ignite my passion are the multi-faceted, complex and custom initiatives where I can collaborate closely with a client to tell their unique brand story and help solve a particular challenge.
One example was the “Miles That Define Us” campaign we partnered on with Hyundai – an opportunity to showcase the company’s commitment to social responsibility while emphasizing the profound human connection at the heart of the brand.
Through a series of short documentary films and bespoke custom events, we told inspiring stories of real individuals facing modern mobility challenges and illustrated how Hyundai’s intuitive technologies are addressing global problems. It was a moving campaign that underscored a key truth: luxury isn’t about wealth; it’s about innovation, purpose and delivering value to all facets of a consumer’s life.
Who, in any industry or sphere, would you most like to share a long lunch with and where would you take them?
Coco Chanel. She was a visionary who didn’t just revolutionize fashion, she redefined the very concept of modern elegance and empowered women with every breakthrough. She navigated a male-dominated world with confidence and an undeniable sense of self – an original “girl boss.”
I’d love to take her to Caviar Kaspia in Paris and get her take on today’s fashion over a glass of rosé.
How do you get into the right mindset before a big meeting or presentation?
For me, it’s all about preparation, focus and mental clarity.
I always make sure I’m well-prepared, whether that means reviewing key materials or anticipating potential questions and discussion points. Most importantly, I carve out a few minutes of quiet time before stepping in so I can collect my thoughts and take a few deep breaths. A clear mind will always lead to a more productive conversation, and setting that tone before the meeting even begins makes all the difference.
On your days off, what can you be found doing to relax or have some fun?
I love to play golf with my friends and my children. When I’m not on the golf course, you can probably find me spending time on my boat on Torch Lake, Michigan – the Caribbean Sea in the heart of the U.S. I’m not kidding – look it up!
What does luxury mean to you?
True luxury to me is time and the ability to really disconnect. In a world that’s always moving at full speed, the real luxury is the chance to unplug and spend quality time with friends and family, savoring the little moments that often go unnoticed because we’re rushing to the next thing.
It is so important to create space for what matters most to you and simply give yourself permission to hit the pause button.
Whether a product or service/experience, what is your favorite luxury indulgence?
That’s an easy one: caviar.
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”,”iv”:”c58850b41e2eea1ec9622daf799fc902″,”s”:”3a4509143829d1b9″}
