Two-thirds of luxury consumers (66%) said they use AI features when shopping online fashion.
Despite economic uncertainty, the majority of gorgeous shoppers plan to spend more than the same this year.
Saks Global’s latest luxury pulse survey reveals that six in tens (58%) of respondents will maintain or increase luxury spending in 2025, with nearly two-thirds (63%) of people earning more than $2,000, saying they plan to spend the same thing in luxury. This is a 4% point increase compared to the same time last year. Of those earning less than $200,000, more than half (52%) plan to spend the same or luxuries, a 5% point reduction compared to last year.
Almost all (94%) of those surveyed said it is likely to help them better personalize their shopping experience with top activities that create accounts, generate wishlists, answer questions about shopping preferences and provide feedback on features. Two-thirds of luxury consumers (66%) said they use it ai When shopping for Fashion Online, a 2% point increase works compared to the same time last year.
Almost half of the luxury consumers (45%) reported calmness in the economy, reporting a 12% point decline compared to last year and a 7% point decline compared to 7% point decline. Previous research Field in October 2024. 43% of luxury consumers are optimistic about the economy as a whole, down 5% points compared to last year and previous surveys.
