Business Reporter, BBC News
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Starting with Texas’ new Advanced Manufacturing Factory, Apple plans to invest more than $500 million (£396 million) in the US over the next four years.
The tech giant said it expects to create 20,000 new jobs with a “majority” role in research and development, software and artificial intelligence (AI).
It is not clear to what extent spending is an accelerated company’s current activity. According to Apple, this total includes everything from spending on suppliers to Apple TV+ Productions.
The announcement comes days after Apple boss Tim Cook met President Donald Trump.
In its announcement, Apple said the investment is “the largest spending commitment ever,” and will expand support for American manufacturing.
“We’re bullish about the future of American innovation,” Cook said.
The new 250,000-square-foot plant in Houston, Texas will produce servers “previously manufactured outside the US” to support the company’s AI system, Apple Intelligence.
The iPhone maker added that it will open in 2026 and create thousands of jobs.
Apple also expanded the capacity of data centers in North Carolina, Iowa, Oregon, Arizona and Nevada, and was dedicated to US manufacturing, which was created to $5 billion to $10 billion in Trump’s first term. We’ve doubled our support for the fund.
Trump previewed the announcement last week, claiming it was a response to his trade policy, including tariffs.
On Monday, the president praised the social media news, saying the reason for his investment is “believe in what we’re doing and we wouldn’t invest 10 cents without it.”
Trump says he wants to see more companies making products in the US and threatens to significantly raise tariffs to make domestic production more attractive.
Last month he imposed a new 10% border tax on all imports from China.
He also proposes tariffs on products made in many other countries, including Mexico and Canada’s neighbours.
Apple previously made similar announcements, said Irene Burbidge, a venture capital investor for a high-tech company and founding partner at Passion Capital.
In 2018, the company announced a $350 million investment in the US and said it had committed $4300 billion to its home market in 2021.
“As usual, it’s starting to become a bit of a business,” she told the BBC. “But it’s obviously music for Donald Trump’s ears.”
Investments in its own research and development (R&D) have made the company’s biggest profit, she said, but US investments are “relatively” compared to what they spend globally on R&D. It was a little.”
“(But) bring some of that back to the US – again, it’s a really sensible political move to make these massive announcements to demonstrate US commitment to industry.”