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Personal stylist Catherine Bloom joined Nordstrom on Saturday.
The company is transforming Nordstrom’s local location in Melrose Place, Los Angeles, into a dedicated storefront for Bloom and her clients, known as Nordstrom’s Catherine Bloom. According to a company announcement sent to Retail Dive, Bloom will join Nordstrom staff members on his March purchase trip.
Bloom resigned from Neiman Marcus, where he worked as a private stylist in “Bloom’s Room” on the second floor of the company location in Beverly Hills. In that role, Bloom boasted a roster of international clients, including stars, athletes and executives. Bloom began working with Neiman Marcus in part-time roles at age 18.
“After seeing and praised Nordstrom’s evolution, promotion and how far we can turn and develop new perspectives with new exciting brands, it’s the perfect moment to bring my luxurious expertise to their stories. It feels like that,” Bloom said in a statement.
Chief Brand Head Pete Nordstrom compared Bloom to personal styling Michael Jordan. “We are committed to providing Catherine with all the support they need to continue serving their customers, attract new customers, and strengthen their team’s efforts to enhance personal styling at Nordstrom. “We’re doing that,” he said in a statement.
Nordstrom CEO Erik Nordstrom spoke about the importance of personal styling when department stores closed their trunk club subscription services in 2022. The move reflects our beliefs and commitment to styling, and we are dedicated to growing and investing in these services,” he said at the time of the closure.
The company then launched a stylist ambassador program. The programme was involved in getting store stylists from the top 20 markets to work as influencers.
Despite the company’s focus on designer style in its new role, Nordstrom has recently been most successful with its off-price Nordstrom rack units. A year ago, Erik Nordstrom pointed out the new rack locations as “growth drivers” and described them as “good investments.” With preliminary fourth quarter revenue, the company said its net sales increased nearly 5% year-on-year over the holiday period. The company’s brand of the same name saw a 3.7% increase in net sales, while Nordstrom Rack’s sales increased 7.4%.
