If you have any doubts before, this seals it off: YouTube is in the TV business.
According to YouTube CEO Neal Mohan, the TV screens officially overtake mobile as “the main device for watching YouTube in the US.”
As Mohan writes in his annual letter from the CEO, it’s a sign that “YouTube is a new TV.”
“But “new” television doesn’t look like “old” television,” Mohan writes. “It’s interactive, it includes shorts (yes, people watch it on TV), podcasts, live streams, and more like sports, sitcoms, talk shows.”
YouTube consistently dominates Nielsen’s monthly gauge reporting, topping Netflix as the most watched streaming video platform at an affordable price. And television has long been a priority for YouTube. In a letter last year, Mohan noted that YouTube TV VMVPD passed 8 million subscribers and that the company is investing in the platform.
The company announced a drastic change in its TV app experience last year.
Mohan also highlighted three other “big bets for 2025” in his letter.
In a section titled “YouTube remains the epicenter of culture,” he said 45 million Americans saw election-related content last year on Election Day, Joe Logan’s interview with President Trump and We’ve noticed the success of videos like SNL sketches. Kamala Harris on the platform.
“From the elections to the Olympics, the Coachella, the Super Bowl and the Cricket World Cup, the world’s biggest moments will take place on YouTube,” Mohan wrote, and the company “develops more tools to support podcasters.” , added that he plans to improve monetization improvements. This year he discovers creators and podcasts even more easily.
However, YouTube is working to provide creators with more AI tools, and despite early hype surrounding AI images and video generation products (which also develop YouTube), Mohan has been working on YouTube’s creators. It suggests that you are finding easier and more practical tools.
“Like as impressive as the generative model, creators say they’re most excited about how AI can help produce bread and butter. That’s why they come up with new video ideas, titles and thumbnails. “We invest in tools to support them in our everyday work,” Mohan wrote. “We use AI to help creators find new audiences. For videos with dubbed audio, over 40% of the total clock time has been chosen to listen in dubbed language. It’s from viewers. Last year we launched auto-dubbing, which helps creators to convert videos into multiple languages by touching buttons. Later this month, we’ll be introducing YouTube partners We will make automatic dubbing available to all creators of the programme. We will continue to improve here and continue to expand into more languages throughout the year.”
Mohan’s annual letter can be read here.
