ELON MUSK was drawn on December 5 at the US Council.
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Elon Musk’s X expanded existing litigation on Saturdays and included some major brands. It accuses that after acquiring the mask, in 2022, the social media platform was illegally boycotted.
Last year, the lawsuit, which was submitted to the Federal Court in Texas, initially targeted the World Advertising Federation, a boycot organizer, along with companies such as Twitch on CVS and video streaming platforms.
However, early on Saturdays, the mask lawyer submitted a corrected complaint and added some new defendants, including Lego, Nestl, Tyson Foods, Abot Research Institute, Colgate Palmo Live, Pintelest, and Shell International. did.
The complaint argues that X, which was previously known as Twitter by the World Advertiser Federation, is concerned that it deviates from a brand safety initiative called GARM for responsible media. As a result, the lawsuit stated that the group had prepared a large -scale suspension of advertising.
According to the lawsuit, at least 18 advertisers, which were part of GARM, stopped purchasing advertisements on Twitter in the United States or globally a few weeks after MUSK purchased the platform in November 2022. The other members have “significantly reduced advertising spending” Twitter.
X claims that billions of dollars have been deprived of advertising revenue, and the influence of boycots has been felt several years later.
X’s lawyer has argued that in competitive markets, social media platforms should have the option to set their own brand safety standards that are perfect for that platform.
“However, the collective behavior among competitive advertisers who instruct the brand safety standards applied by the Social Media Platform is a shortcut in the competitive process, a group of advertiser groups with market power. Will be able to disable consumer profits. “
Companies added to the lawsuit on Saturday did not respond immediately to NPR comments.
MUSK has reconstructed Twitter and his approach on things that are not allowed on social media platforms. He has revived the banned account for violating the platform rules. He has also deleted a contract content model of the company, as previously reported by NPR, is the human rights team of a company and an investigator who is in charge of suppressing political operations and the sexual abuse of children. 。
Following the lawsuit last year, the World Advertising Federation stopped operating the Galm and explained that “unfortunately, recent plunges, which are misunderstanding their purpose and activity, have led to their distractions, and have greatly excreted their resources and finances.” did.
