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In a special episode, IMRAN AMED, the founder and editor -in -chief of BOF, joined Bob Safian.
“This is probably the most serious crisis in the luxurious aspects of the fashion industry since the 2008 recession,” AMED says. “Business models and approaches that the luxury industry have been using for the past 10 years are no longer steam.”
In their conversations, Amed and Safian are about the current gorgeous formula cracks, the unlicensed possibilities of old population statistics, and how the brand and product innovation can revive the sector. I will discuss.
Important insight:
AMED warns that luxury brands can no longer sustain, such as excessive expansion and relentless price increase. He emphasizes that the deceleration of Chinese consumer expenditures and the rapid decrease of ambitious buyers, “incorporating luxury products in pandemic,” clarifying the cracks of the long -standing playbook. Masu. The next China believes that ‘AMED is finally reaching the real growth. Thanks to the prosperous middle class, the improved retail infrastructure, and the widespread mobile Internet, international brands are paying attention to the huge amount of India’s consumer base with new interests. But success requires a culturally based approach. “Smart brands really find Indian local talent and give their leaders,” AMED says. “The Indian market is really big, but it’s not easy.” Amed acknowledges a wide range of artificial intelligence. He talks about how they use it, “he said. But he warns that “human beings must be involved in creating a truly innovative, interesting, destructive, creative and beautiful thing.” The brand reminds the brand that while AI can accelerate ideas, the real creative vision will continue to be the designer’s own area. AMED believes that the current turbulence will reassemble the strategy by driving a fashion leader. “Exciting for such time is that companies are forced to innovate because the market is no longer growing.” He explains that the company must share a market from someone else to prosper under severe conditions. In other words, it is not enough to re -package old ideas. Brunello Cucinelli, which is still growing significant growth by pointing to brands such as miu miu and Brunello cucinelli, does not rely on a template approach that has dominated recent fashions, but provides “special special”. I’m looking at my promise.
Additional resources:
Fashion status: Luxury. The macro economy’s inverse wind, the change in customer preferences, and the worsening value proposal continued to compare the world’s luxury categories in 2025. Download the special luxury version of the fashion report by Bof Insights and McKinsey & Company to understand the strategic duty of luxury executives for the next few years. Rakley’s deceleration can last longer than the previous crisis, Chanel watches, and gem. In an interview with the Swiss newspaper Le Temps, FrédéricGrangié said that the most worrisome problem in the industry was the trivial of customer fatigue and luxury. “Customers are tired of blowing luxuriously,” Glinier predicts two years of difficult business. Gorgeous gorgeous e -commerce calculation. Lauren Santo Domingo, a co -founder of Moda Operandi, joined the BOF VOICES in the luxury e -commerce. 。
