Luxury fashion brand Louis Vuitton is the official F1 partner and supports the opening of the season in Melbourne.
Louis Vuitton has signed a 10 -year agreement to become an official partner.
This is a part of a wide range of transactions with LVMH, which brings many luxury brands to sports.
The transaction was reportedly worth $ 1 billion, and it was also seen that Tag Heuer became an official F1 timetable.
They used to hold the title between 1992 and 2003.
Tag Heuer has been an important partner since 2013, replacing Rolex in 2025.
2025 Australian GP title sponsor
Louis Vuitton is also an official title sponsor of the Grand Prix in Australia in Albert Park.
As a part of it, F1 confirmed that Louis Vuitton’s famous “Trophyet Ranks” will be presented to the top three finishers of Melbourne.
Considering that the first race of the season is the first race as a Lewishamilton Ferrary Driver, it is an additional interest.
This is the first time Melbourne has hosted a season opener since 2019.
Speaking of this news, F1 CEO’s Stefano Domenicali states: This is the first partnership between the two global icons linked, most of the time, by their great passion for innovation, outstanding, and creativity, and is a story that transcends two exceptional times.
“The entry of Louis Vuitton not only enhances our sports experience, but also celebrates the highest expression of luxury, craftsmanship, and car competition. 2025 has become a magnificent year for Formula 1 and Louis Vuitton. I am proud to start with a passionate partner.
Louis Vuitton’s chairman and CEO, Pietro Beckari, added:
“Our synergistic effects of our two worlds echoes in our atelier, garage, craftsmen, and engineers, and celebrate the outstanding performance of champion drivers around the world on all races. “
