Chiefs went to the Super Bowl “3 Pete”, and the NBA coach has registered as a trademark: NPR

Kansas City Chiefs, who won the last two super bowls, has three more consecutive chance to confront the New Orleans Philadelphia Grus next month.

The team will make a history with “3 -Pete”, but whether or not to see the phrase on the chief product is a completely different ball game.

This is because the term “3 -peat” is used to explain a team and athlete to win three consecutive championship victory after sports media and later.

Former NBA head coach, Pat Riley, the current president of Miami Heat, owns a half -dads trademark related to the phrase “3 Pete” several decades ago.

In the late 1980s, Riley instructed Los Angeles Rakeers when the team ran championship for two years.

Riley in 2013, the Lakers Guard Bilon Cott built the term “Twee-Peat”, and a few days later, while Riley had dinner with his wife and his friend, “The THREE-PEAT”. I made words. “It came out.”

In the 1989 NBA Final, the team wanted to play against Detroit Pistons and weren’t the league win three times in a row, but the Pistons eventually wiped out the Lakers in that series and the title in four games. I got it.

However, for Riley, who was thinking of securing a trademark of “3 -Pete”, it was not a complete loss.

Riley: The trademark is “like picking a penny on the ground”

Kristen Roberts, the founder and administrator of the intellectual property law office of TRESTLE LAW, says that trademarks often occur from those who want to sell products based on their big ideas.

“They will see the opportunity, and they say,” I understand, well, I don’t always intend to create everything myself, but I partner with the company that does it and license it. , Divide revenue.

According to US patents and trademark office databases, Riley’s Company, Riles & Company, Inc. Currently, we own at least six trademarks for the variation of “3 -peat” phrase.

The trademark covers items such as shirts, jackets, hats, jewels, mugs, posters, trading cards, energy drinks, and bumper stickers.

Riley says in 2005, instead of pursuing business transactions using a trademark in 2005, he is waiting for stakeholders to come to him to ask if he can use phrases at a price. Ta.

“It’s like going out there and picking up a penny on the ground,” he said. “I don’t pay attention to it. If someone wants to license the phrase, we will license them, but I go out and pursue it. We don’t sell it. If anyone wants it, they will go to someone.

The lawyer listed in Riley’s trademark documents did not provide an answer to NPR before the release. Neither Miami Heat nor another lawyer in the trademark document did not reply to the request for NPR comments.

How much money can it cost?

Roberts suggested that Riley could earn millions of dollars by licensing a trademark to Macchandizer this year.

“The Super Bowl is a big deal, that’s it. Especially, it’s a big thing that it doesn’t happen so often.” “I think it’s a mistake to stop everyone (using a trademark). Instead, the smart movement is” Hey, you’re doing this. This is a violation. Give a small piece. Please, “Is that so?”

The National Retail Federation is expected to spend about $ 18.6 billion in this year’s super bowls, of which about $ 2.6 billion can only extend team apparel.

According to the 2005 ESPN article, anyone who used the “3 -Pete” trademark would pay a 5 % royalty fee for an estimated 5 % royalty.

Riley is said to have collected $ 300,000 for $ 300,000 for $ 300,000 after Chicago Bulls won three consecutive NBA championships in 1993 in 1993. He was in 1998, when the Bulls won the New York Yankees in the MLB World Series for three consecutive times in 2000, Los Angeles Rakes won the NBA for three years in 2002 and won the Bulls. I earned again from the trademark when I repeated the results.

Riley told ESPN in 2005 that he donated most of the money earned from the trademark royalty to a charity.