After developing a business chat tag at Messenger last August, Meta is currently implementing the same tag on Instagram, and new labels are being developed in the app.

As you can see in this example, Instagram’s business chat contains a “business chat” label in the top title bar, and a new “Business Chat and Privacy” shortcut links have been added. Tap this to display the second explanation screen above.
This will further enhance the transparency of instrumental conversation, increasing the awareness of conversations with the profit and how to use such data.
According to IG:
“As part of the transparency initiative, I added a” business chat “label to Instagram to distinguish it from personal chats. In addition, users can quickly use more information on how to use business messages to improve experience, such as shortening response time and personalized advertisements. This update is not a change in our privacy policy or rules, and does not apply to personal messages with friends and family. “
The main purpose is to clarify the following while the end -to -end encrypted. Expanded to all personal chat on MessengerIn business chat, information shared between meta and business itself continues to be displayed and may be used for future advertising targeting and marketing purposes.
In other words, Meta wants people to understand that when interacting with a company in Messenger, the same privacy is not secured as when interacting with friends.
This is a simple addition, but it is important for users to understand their data privacy level and how the sent information is used in the Meta system.
Instagram stated that these labels began to be deployed in all business chats in the app, and all DM conversations will soon be displayed.