Coldwell Banker Global Luxury details the emerging forces driving optimism in the luxury real estate sector in 2025

Insights from luxury real estate specialists highlight growing market confidence and key trends shaping the global luxury real estate landscape in the year ahead

Madison, New Jersey, January 6, 2025 /PRNewswire/ — Coldwell Banker Real Estate LLC, an Anywhere® (NYSE:HOUS) brand, and the Coldwell Banker Global Luxury® program today announced “The Trend Report,” an in-depth look at the 2025 luxury real estate market. Here are three transformative trends. The rise of Generation X and the “female elite” as market leaders. Drivers of future luxury hotspots.

With more luxury buyers poised to re-enter the market, the report also reveals a positive outlook driven by renewed confidence, more choice in desirable real estate and more purchasing power. I’m doing it.

In a recent survey of Coldwell Banker Global Luxury Real Estate Specialists, 85.5% of them said they would rate buyer market conditions in 2025 as “fair” or “good.” Almost half (47.9%) of global luxury real estate specialists surveyed reported an increase in first-time luxury home buyers entering their market, as affluent consumers pursue their dream home. This shows that the enthusiasm for luxury real estate continues.

The rise of multigenerational living

Luxury buyers are increasingly seeking homes designed for multigenerational living and evolving family needs. 45% of luxury real estate specialists surveyed said flexible layout is the most important design feature among their clients.

With attributes like ground-floor in-law suites, lofts or alcoves, open floor plans, and large family spaces, these designs make living seamless, whether you’re raising a family, caring for an elderly parent, or creating a functional work-from-home space. enables the migration of Accessory dwelling units (ADUs), while not necessarily attached to the main residence, are becoming increasingly popular among buyers who want the flexibility to host guests while maintaining privacy. This versatility makes luxury homes not only beautiful, but also sanctuaries with emotional resonance and authentic spirit that serve as practical investments over the long term.

Generation X: Luxury latch key generation

According to data from Wealth-X, a data company that provides comprehensive analysis of individuals with high net worth, in 2024 luxury home ownership among Gen This is more than any other age group. 5 million dollars plus. Baby boomers still hold more than 50% of the market share for luxury home ownership, but Gen Xers are rapidly gaining ground. Luxury real estate experts agree, pointing out that Gen X is the most common age group among luxury buyers. Luxury homes are defined as the top 10% of a given market.

Gen X’s lifestyle choices prioritize location and ready-to-use properties. These buyers aren’t just looking for luxury “stuff,” but are drawn to properties that offer access to experiences, such as walking distance to cultural centers or beautiful scenery. Many Gen Xers are also investing in second homes, demonstrating their focus on diversifying their investments while improving their lifestyle.

The growing power of the “female elite”

women with net worth 5 million dollars According to data from Wealth-X, 15.2% of luxury real estate is currently owned in the United States and 13.1% worldwide. The “sea elite,” or married women, are gaining power in the buying and selling of luxury real estate. While men may lead some decisions, 95% of wealthy buyers report that women share or take the lead in decision-making.

New driving force for the wealthy

With a new list of needs, wealthy individuals are increasingly seeking primary and secondary residences beyond traditional destinations such as: new york and londonfavoring cities such as: dubai and Singaporeor a place rich in cultural richness and tranquility. melbourne and lisbon. Based on insights from luxury real estate specialists and Burton Consulting, these drivers include lower taxes, climate, economic opportunity, and lifestyle preferences. Buyers are attracted to places where they can make the most of their wealth in a more dynamic way. Additionally, U.S. cities include: austin and houston It is gaining popularity as it offers a luxurious lifestyle at a more attractive price.

The trend report was created in collaboration with the Luxury Home Marketing Institute, Wealth-X, and Barton Consulting. To explore the full Trends Report findings, please visit:
https://www.coldwellbankerluxury.com/editorial/the-trend-report-2025

Quote:

“The luxury real estate market has proven its resilience amid broader market fluctuations, and we are confident that consumer optimism will continue into 2025. For the wealthy, real estate remains a necessity. , the desire for exceptional real estate remains strong.” Unique design and premium amenities are stronger than ever, and with optimism and changing priorities, our global luxury real estate specialists believe that our customers are… We are ready to help you navigate this evolution. Build your landscape with expertise and insight. ”

Michael AltnoyVice President, Coldwell Banker Global Luxury

“We are witnessing an incredible evolution in home design, reflecting the dynamic changes in luxury real estate. Women in particular are powerful decision-makers making important choices about where and how they live. The clients I work with want more than that. They want intelligent, adaptable spaces that seamlessly accommodate multiple generations in just a few square feet. We aim to create a sanctuary of flexibility.”

Jade MillsPresident of Jade Mills Estates, International Ambassador
Coldwell Banker Global Luxury® Program

methodology
The Coldwell Banker Global Luxury® program collaborated with Luxury Real Estate Specialists (through research), Wealth-X, Altrata Company, Luxury Home Marketing Institute, and Barton Consulting LLC to provide insights into wealth, real estate, and real estate. Investments, luxury spending preferences and new trends. For Trend Report 2025, the Luxury Home Marketing Institute analyzed data from the top 10% of 120 U.S. markets. The data included is November 1, 2022 to October 30, 2024 Calculated by Luxury Home Marketing Institute data research partners and shared with Coldwell Banker Global Luxury® and based on privately and publicly available information. For more information on data collection and definition, please see the full methodology on page 4 of the Trends report.

About Coldwell Banker Global Luxury®
The Coldwell Banker Global Luxury® program tradition traces its roots back to 1933 and has been a global leader in luxury real estate ever since. Coldwell Banker Global Luxury Property Specialists is an exclusive group within the Coldwell Banker® system, representing less than 10% of the brand’s independent sales force worldwide. Coldwell Banker affiliated agents have completed 39,339 transactions for priced homes. 1 million dollars More in 2023. This is equivalent to: 200 million dollars Average sales price of daily luxury goods sales $1.9 million *Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are registered trademarks owned by Coldwell Banker Real Estate LLC. Each franchise is independently owned and operated.

SOURCE Coldwell Banker Global Luxury