Golf Marketing Services, a global leader in golf marketing and consulting, announced the appointment of Dan Wouters as Account Director for North America and Ashley Ross Lopaie as Senior Manager for MENA and APAC markets.
Dan Wooters brings 10 years of marketing and public relations expertise to his role as Account Director for North America. Most recently, she served as a manager at Buffalo Group, where she led media relations and client communications for prestigious partners such as Pinehurst Resort, Omni Resort & Hotels, and Casa de Campo Resort & Villas. Dan’s deep understanding of media strategy, event management, and influencer collaboration, as well as his excellent network base, makes him ideally positioned to support GMS’ expansion into the North American market.
Based in the agency’s new Dubai location, Ashley Ross Lopai, who has extensive experience driving sales, marketing and brand development in the golf and leisure industry, has joined as senior manager for MENA and APAC markets. Ashley’s career has included leadership roles in world-class destinations including Else Club in Dubai and Malaysia. There, his innovative strategies and partnership-building expertise earned him notable accolades and increased sales for the facility.
Most recently, Ashley served as Director of Sales & Marketing for Shindara Golf Club (NEOM), where she spearheaded the pre-opening efforts for this landmark project in Saudi Arabia.
Co-CEO Sam Elder commented: “We are pleased to welcome Dan and Ashley to our team, allowing us to build on our foundation in both the Middle East and North America.Dan’s extensive experience and expertise in North America , and Ashley’s unparalleled understanding of the Asian market will play a pivotal role in our strategic growth for years to come. It perfectly aligns with our mission to provide best-in-class marketing services to customers.”
