Living well: North Carolina-based indoor cycling brand Revel joins its Pilates-inspired fitness method as an anchor tenant at luxury residential building The Novus.
Revel joins Solidcore at The Novus, a luxury residential tower in Durham, North Carolina. Novus recently named a Pilates-inspired fitness brand as its first retail tenant.
The indoor cycling brand offers an exhilarating rhythm-based riding experience and is scheduled to open in the first quarter of 2025 amid a blossoming wellness real estate.
“As long-time Durham residents, we are thrilled to be able to bring the joy, growth, and community we find through rhythm-based indoor cycling to the heart of the Bull City,” said Rebel Founder and Lead Instructor. Mia Wise said. “We are especially excited to open as part of The Novus, a project that represents the incredible growth of the city we love.”
Austin Hills of Austin Lawrence Partners, a real estate developer who partnered with Global Holdings on the Novus project, believes Rebel will improve wellness services in luxury buildings and provide spaces for city residents to connect and socialize with each other. He pointed out that there was. Challenge yourself.
“We are honored to be working with the Revel team and look forward to the long-awaited opening of the studio,” he added.
The luxury residential building will soon begin leasing 188 apartments and offer 54 condominiums with up to five bedrooms. Residents of The Novus have access to indoor and outdoor amenities that touch on wellness and community-activating experiences, including a fitness center, golf simulator, game room, spa suite with private treatment rooms, steam room, and co-working space. Masu. , swimming pool, cold plunge and hot tub, cabanas and loungers, pickleball court, bar and barbecue area, movie screen, fire pit, and putting green.
Thanks to forward-thinking real estate developers, the fusion of wellness touchpoints and residential living has evolved from a visionary concept to reality. We may also continue to see this model, especially as younger generations want to live in health-conscious communal living environments and are starting to move to shopping malls amid the housing crisis.
In addition to mixed-use opportunities like those seen at The Novus, Boston-based Redgate has launched Gibson Point in Revere, Massachusetts. A 291-unit luxury residential building on waterfront property, Redgate features a fitness center, yoga and barre studio, zen garden, sauna, cold plunge pool, massage guns, Therabody foam rollers, and Normatec compression. It’s boots. Redgate residents can book a massage or take advantage of the co-working area, which includes a standing treadmill desk.
