According to the news release, DB bags use minority investments from LvMh Luxury Ventures Fund (LLV) to boost their growth and world expansion plans.
This investment is the first LVMH in Norway, the second in Scandinavia, and our heritage.
DB was founded in 2012 by entrepreneur TRULS BRATAAS and free -ski Jon Olsson. This is the first major funding made by the brand.
“LLV’s support is a big milestone for us,” said CEO Richard Ciller. “DB keeps real in the core community in snow, surf, and skating, but LLV’s global perspectives, reliability, and strategic knowledge are perfect for our vision of what brands are. “
The funds are used for strategic partnerships, and the DB doubles the core market in Northern Europe to accelerate the growth of the United States and Asia.
The DB sophisticated, minimal aesthetic and durable design is attractive to both urban and outdoor adventurers.
“Today’s Premium Traveler is not looking for the same old black suitcase. They want travel tools that reflect their lifestyle,” said Brataas. “They want to travel under a premium brand that shares value.”
Design innovation is also a priority for brands, and plans to follow the Ramverk Pro Series, which has won the aluminum luggage line in 2026. In addition, we will release various golf travel equipment.
“DB is a reference for bags and luggage sector, truly combining unique designs, high quality, and functionality, the closest community of outdoor enthusiasts, athletes, creative people, and passionate travelers. “DB has gained powerful status in Scandinavia,” said Julie Bercovy, a CEO of LvMh Luxury. I am convinced that it will be a global brand thanks to TRULS, RICHARD, and the team’s expertise.
