After Joe Biden won the 2020 coronavirus-era presidential election, conservatives, encouraged in part by Donald Trump, began to move away from Fox News, while also turning to Newsmax and Emerging challengers like One America News were among those trying to gain support from the MAGA base. Fox said he doesn’t think he’s right-wing in his views.
What a difference it makes after four years! A few days ago, President-elect Trump graciously responded to Sean Hannity at the FOX Annual Patriot Awards held in Brookville, New York on December 5th this year, claiming the honor of “Patriot of the Year” and… He gave a speech that solidified the era of The partnership between the incoming government and the media empire controlled by Rupert Murdoch and Lachlan Murdoch.
Its Fox News empire has been on a roll since the election, with the channel up 7% in prime time, but rivals CNN (down 46%) and MSNBC (down 52%) have seen viewers lose interest in Trump’s surprise. It fell because people were paying attention to what he said. selection of ministers; And at a conference hosted by investment bank UBS on Monday, Fox Corp. Chief Financial Officer Steve Tomsic sounded optimistic about the company’s cable news offering. This is a sharp contrast from last year, when the network settled with Dominion Voting Systems for $787 million on the eve of a trial over claims of a stolen 2020 election made over the airwaves.
“If you compare where we are three to four weeks after the election and the month leading up to the election, we maintained our share in both prime time and total day,” Tomsic told the UBS host. And it has expanded,” he said. John Hodulik. “If you just look at the cable news share, if you look at it from a year-to-date perspective, we’re in the mid-50s, but from a quarter-to-date perspective, it’s been kind of a 60 percent share.” percent. If you look at November alone, cable news is 62%. If you look at a particular week in November, it’s at the 70 percent mark. So from our perspective, FOX News has never been stronger from a ratings standpoint. ”
Tomsic said CNN is undergoing its own transformation under owner Warner Bros. Discovery toward a digital-first future and MSNBC faces the prospect of spinning off from Comcast by the end of 2025. It portrayed Fox as already working on its own corporate transformation. Fox split up in 2019 by selling most of its assets to Disney and refocusing its business on news and sports.
And the CFO was also changed a year ago when Tucker Carlson was fired, Laura Ingraham moved to the 7pm ET position, Jesse Watters took over Carlson’s 8pm position, and Greg It revisited a story about Fox News that was discussed a year ago when Gutfeld was moved to the 10 p.m. The Fox brand is much more than the personality it creates.
“This time last year, we were talking about a lot of changes to the prime-time lineup at Fox News, and we were talking about things like, ‘Does personality trump brand?’ And again, It proves that brand trumps personality,” Tomsic said. “From a channel perspective, not just FOX News, but the broader properties that we have around Fox News, including the Business Channel, The Nation, and our digital websites, are all firing on all cylinders at this point.”
The CFO also said the channel attracts more than just conservatives. “There’s no question that we’re gaining new viewers,” Tomsic asserted. “People think of Fox News as just America’s conservatives. That’s not the case. We’ve got more than a sizable percentage of undecided voters, and an even larger percentage of Democratic-leaning voters. I think that’s why, in many ways, we don’t compare ourselves as much to our cable news peers as we are gaining new viewers as well as some of our competitors. I think they’re looking at Fox News to see how far they can get from the comparison.”
Since the beginning of the year, Fox Inc.’s stock has risen about 55%, outpacing much larger rivals (Disney is up 26%), which has benefited from a surge in political advertising this year. On November 4, the company released its latest quarterly results, revealing that advertising revenue increased 11% to more than $1.3 billion.
