Hyatt Hotels Corporation plans to open more than 50 new luxury and lifestyle hotels around the world within two years, and Europe is forecast to increase its luxury hotel inventory by 52.8% by 2028. Upcoming openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg and Andaz Miami. Beach and Andaz Gold Coast, Hyatt said in a statement.
Hyatt, which has 70% of its global rooms in the luxury and luxury category, has added 28 luxury hotels in the past three years and doubled the number of luxury rooms since 2017, according to a statement.
“2024 will be a strong year for Europe, Africa and the Middle East, driven by the luxury and lifestyle sector, as demonstrated by our strong performance and the excitement of openings such as Park Hyatt London River Thames and Park Hyatt Marrakech. “It’s been a great year,” said Javier Aguila, president of Hyatt’s Group EAME. “Thanks to recent acquisitions such as Mr & Mrs Smith and Standard International, and our commitment to building a dedicated team and leveraging specialist talent to strengthen our luxury and lifestyle offering, these popular Our future in this segment looks brighter than ever.”
Hyatt said its luxury portfolio will include hotels with diverse amenities and designs featuring brands such as Park Hyatt, Alila and Miraval. The lifestyle portfolio will focus on original design, dining and cultural programs from brands such as Andaz, Thompson Hotels and the newly acquired Standard International.
In October, Hyatt announced plans to launch a lifestyle group following its acquisition of Standard International, the parent company of The Standard and Bunkhouse hotels. The group will focus on developing projects through acquisitions. Amar Lalvani, former chairman of Standard International, will serve as president and creative director. The group is headquartered in New York City and also has offices in Austin and Bangkok.
As of September 30, 2024, Hyatt’s portfolio includes more than 1,350 hotels and all-inclusive properties in 79 countries on six continents.