With activities in both the Miami Design District and Art Miami, these experiences will bring Jaguar’s new identity to life through immersive installations, curated gallery spaces, and cultural programming. The highlight of the moment is the unveiling of the Jaguar Type 00 Design Vision Concept, supported by original film, light theater and soundscapes.
“Don’t copy anything” Jungle Plaza in the Miami Design District will be open to the public from December 3 to 8, 2024. The installation includes three galleries showcasing art by British artists.Ibby Njoya, Campbell Addy, Yagamoto, Patience Hardingrepresented by new school.
of “Don’t copy anything” The installation is woven parallel to Highsnobiety’s work Not in Miami The program is a festival series for lifestyle and media brands that celebrates the culture of creative cities around the world through pop-ups, events and collaborations.. The program will feature art exhibitions, limited edition product releases, and live performances to further enrich your cultural experience.
in art miami, Open to Art Miami ticket holders from 3rd to 8th December 2024, Jaguar is a curated showcase of British creativity featuring works by Ibby Njoya, Campbell Addy, Yagamoto, Aaron Esch and Patience Harding. We will hold an exhibition. The exhibition features a series of galleries that invite attendees to explore a new world of brands and brand codes.
These activities at Miami Art Week mark the beginning of Jaguar’s new global experiential program, with further cultural and artistic brand experiences to follow in 2025. Imagination, Jaguar’s long-time experience partner, has played a vital role in the experience and creation of Miami. Our 2025 Experience Roadmap positions the brand at the intersection of art, culture and luxury.
Lisa Riordan, creative director at Imagination, said: We are setting a new benchmark for how brands engage with culture and creativity on a global scale. ”
Rawdon Glover, Managing Director of Jaguar, said: “Our presence at Miami Art Week underlines Jaguar’s purpose as a champion of the arts, celebrating and elevating British creativity. ” he said. Breaking the mold of the automotive industry, we present our new design vision at the heart of the best and most famous art festival. ”
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