The Waldorf Astoria brand will make its first appearance in Japan as Waldorf Astoria Osaka in the spring of 2025. – Image credit Hilton
Hilton’s luxury brand is poised for significant growth, with more than 500 properties currently open around the world. Key openings in 2024 include Conrad Singapore Orchard, Conrad Orlando, Waldorf Astoria Seychelles Platte Island, Ka Rai Waikiki Beach and Signia by Hilton Atlanta. In addition, Hilton has launched Hilton for Luxury, a global program that helps guests book accommodations around the world with top luxury travel advisors.
Dino Michael, senior vice president and global head of Hilton Luxury Brands, spoke about the company’s expansion into markets such as Kuala Lumpur, Sydney and Athens. He emphasized that 2025 is predicted to be the “year of the travel maximizer,” with luxury travelers prioritizing rich experiences and meaningful connections.
The Waldorf Astoria Hotels & Resorts brand plans to continue its expansion with 16 properties in the pipeline. Notably, the flagship Waldorf Astoria New York reopened after a careful restoration, and new markets opened in Costa Rica, Osaka, London, and more.
Conrad Hotels & Resorts plans to open two new hotels in 2025, including Conrad Athens, The Ilyssian and Conrad Hamburg. This Athens property features 307 rooms and suites, an urban rooftop garden, and expansive pool views. Located in the heart of Hamburg, Conrad Hamburg offers 238 rooms including 25 spacious suites, 9 meeting rooms, a lounge bar and restaurant, and wellness amenities.
LXR Hotels & Resorts also continues to grow, adding new properties to its portfolio in Arizona, California, and Hawaii in 2024. The brand is also set to debut in China in 2027.
NoMad London, the flagship hotel of the NoMad Hotels brand, is set to undergo a major refurbishment of its Atrium restaurant in 2025, including a new culinary director, new cuisine and an arts program.
Signia by Hilton, a portfolio of premier hotels, will make its international debut in 2025 as Signia by Hilton Amman. The property features 272 rooms and suites, seven restaurants, a spa, fitness center, and an upscale bowling and entertainment center.
