McDonald’s has announced its most significant menu overhaul in years, with a focus on value meals and in-app sales.
The $5 worth of meals McDonald’s introduced in the summer will become a permanent feature at most restaurants. The $5 meal includes small fries, four pieces of Chicken McNuggets, a small soft drink, and your choice of a McDouble or McChicken sandwich. Top rivals Burger King and Wendy’s offer similar promotions.
Related article |Data reveals fewer customers eating at McDonald’s due to fear of E. coli
The new menu will also include a breakfast component. McDonald’s will begin offering buy-one-get-one-get-one breakfast items for $1, including Sausage McMuffins, Sausage Biscuits, Sausage Burritos and Hash Browns.
McDonald’s will also offer a buy-one-add $1 deal on lunch and dinner items such as six-piece Chicken McNuggets, double cheeseburgers, McChickens and small fries.
“We know there is no one-size-fits-all when it comes to value. We are working closely with our franchisees to create a new platform that allows our customers to define value on their own terms. ” said President Joe Erlinger. McDonald’s USA. “From personalized classic order sales to universal favorites like $5 meal deals, we’re excited to offer even more ways for our fans to save every time they visit one of our restaurants.”
The new menu will come into effect from January 7th.
Related article | Colorado teen hospitalized with kidney failure after eating McDonald’s hamburger infected with E. coli
McDonald’s also said local restaurants will offer deals to locals on the company’s mobile app.
McDonald’s saw a significant increase in customer traffic in the first week after launching its $5 meal deal on June 25, according to data from Placer.ai. McDonald’s is one of the restaurants that said the price hikes may have driven some consumers down on prices during a period of high inflation.
He said restaurants have to raise prices because labor costs are rising. But with grocery costs flattening, restaurants are rethinking their pricing strategies.
