Guangzhou Motor Show is the annual grand finale event of the auto industry, where all automakers make their best efforts to showcase their strengths. AITO is one of the most popular and trending Chinese brands today and continues to create a sensation. While showcasing all product series, we also brought significant technological advances.
Pre-orders for the new premium and fully intelligent M9 exceed 170,000 units
AITO new M5, AITO new M7 and AITO M9 are all best sellers.
In particular, the M9, whose price exceeds 500,000 yuan, has firmly established itself as a leader in the luxury smart electric vehicle field. In the 10 months since its launch, it has received a cumulative total of more than 170,000 pre-orders, consistently maintaining its position as the monthly sales champion for vehicles priced over 500,000 yuan in the Chinese market. As a Chinese brand, it has broken through the price barrier of imported cars and traditional luxury cars, achieving an unprecedented feat in the history of Chinese car brands.
What did the AITO M9 do right to become a hit product? And what lessons does it hold for Chinese car brands?
The author believes that the most important aspects are brand positioning and product competitive strategy.
AITO has carved out a new trajectory with a development strategy that positions itself as “New Luxury.” Meanwhile, the M9, priced at around 500,000 yuan, aims to compete with mainstream luxury SUVs, including but not limited to traditional powerhouses such as the BMW X5, Audi Q7, and Mercedes-Benz GLE. The key to entering established markets is innovation.
M9, the flagship product of the AITO brand, is the culmination of efforts by Seres and Huawei. From product creation, technology enhancement, intelligent assembly, and technology integration, it deeply embodies the new luxury path of “traditional luxury + technological luxury”. The basis for attracting your target audience is practicality and ease of use, while providing fresh and interesting emotional value. Simply put, it makes users feel that this car with a price of 500,000 yuan is really worth it.
For example, the AITO M9 opted for a six-seat cabin layout at launch. The second row of seats offers more imaginative space and conditions for creating an executive, comfortable and luxurious experience. Additionally, less than a year after the release of the M9, a larger five-seater version was introduced. Luxury brands that collect user feedback, listen to their opinions and ideas, and act on them are rare.
The five-seater version of the AITO M9 has optimized the space layout to create what Yu Chengdong calls “dual quasi-zero gravity seats.” By folding the front passenger seat, the rear right passenger can enjoy unprecedented spaciousness, also known as the “president’s space.”
The trunk space of the AITO M9 5-seater version has been significantly increased. At the same time, the trunk is equipped with dual slide rails as standard, and you can choose from a variety of premium options. AITO users can choose new mountain seats and sea seats, custom premium storage boxes, and other unique custom configurations based on their actual needs. This allows AITO users to continuously improve their car usage experience and improve the quality of their car life.
The seat is not the only advantage of the M9. The author aims to introduce the AITO brand’s attention to luxury and insight into Chinese users through details such as seats.
The core of AITO’s flagship product M9 lies in its intelligent features and smart driving performance. At the Guangzhou Motor Show, it continued to “stand out from the crowd” by winning multiple awards in the smart driving category, especially after the update to ADS 3.0.
Adopting a new end-to-end architecture, ADS 3.0 leverages the PDP decision-making neural network to enable proactive decision-making and planning in one network, raising the ceiling on the experience and truly providing a truly “roadside” solution. This makes it possible to drive anywhere. AITO’s urban intelligent driving capabilities are able to navigate forward, taking into account highly complex road conditions such as reverse/crossing non-automobiles and pedestrian congestion. It can also accurately identify and enter lanes, especially when facing multi-directional intersections in Guangzhou Old Town, already exceeding the driving efficiency of human drivers in some environments.
AITO’s smart driving performance has become the “benchmark” of China’s smart driving industry. AITO doesn’t even need to take action. It seems like every smart driving product has to compete with AITO. Expressions such as “exceeding AITO” and “comparable to AITO” indicate that AITO has already won.
At the AITO Shanhe user sharing session held at this year’s Guangzhou Motor Show, Ceres Automobile President He Liyang announced the latest AITO smart driving data: Currently, there are more than 337,000 AITO smart driving users, and the cumulative smart driving driving The distance is over 930 million kilometers. Smart driving miles increased by 4.9 million kilometers per day and more than 3 million cumulative OTA upgrades were completed.
AITO aims to create products that are easy for users to use, use well, and are continually updated, truly accelerating the goal of “driving all over the country and being able to ride with confidence all over the country.”
As for the smart cockpit, AITO M9 is equipped with the latest HarmonyOS system. In addition to support for voice control, smart home connectivity, and in-car gaming, it also offers a smart space for any occasion. For example, 1 million pixel smart projection headlights increase nighttime safety with intelligent lighting and customizable patterns that enable laser projection onto a giant screen, making your vehicle a mobile KTV, mobile cinema, and even It can be turned into a mobile game room. Make your driving experience richer and more enjoyable.
The AITO M9 can be used as a great business vehicle or as a fun family car.
AITO M9 combines various technologies to prove to users that a car can have such functions and fun. At the same time, it redefines “luxury” and shows that luxury does not have to be serious and solemn. It can be innovative and fun. This is part of the interpretation of “new luxury”.
Eliminates concerns about cruising range and does not put pressure on fuel consumption
(Mr. Liyang He, President of Ceres Automotive)
At this motor show, Ceres also unveiled its new generation Super Range Extension System. The system adopts the self-developed “Seres C2E Range Extension Architecture” and “RoboREX Intelligent Control Technology” and has three main advantages: quiet and imperceptible operation, high integration, and high efficiency. Achieving a 15% reduction in combined fuel consumption, a 90% reduction in noise perception, and the ability to generate more than 3.6 kWh per liter of fuel, it marks the highest level of any range extender currently in production in the industry. Masu. All-in-one electric drive structure increases motor efficiency and provides more physical space.
While there were once claims that range extenders were an outdated technology, the widespread adoption of range extender technology now makes those claims seem laughable. With everyone working hard to develop range extender technology, why is AITO’s range extender technology leading the industry?
As of 2016, Ceres Automobile has led the research and development of range extender technology. Over the past eight years, Ceres has delivered multiple improvements to range extender systems, earning over 1,000 patents worldwide and numerous industry awards. This technological foundation also laid a solid foundation for AITO’s subsequent development.
Take the AITO M9 Extended Range, for example, which is equipped with an H15RT engine and a range extender-specific generator independently developed by the Ceres Automobile technology team. Their high compatibility allows for a better driving experience, longer range and lower fuel consumption.
Many forums and user communities point out that this vehicle provides a great driving experience. Power output on city roads is very linear, with power constantly being delivered to the wheels as you press the gas pedal further. In scenarios such as flyovers that require uphill or downhill driving, the vehicle adjusts power output based on actual road conditions, reducing the need for “charging” actions. This helps minimize dizziness caused by the electric motor’s rapid torque response. This is the concrete manifestation of the AITO M9 Extended Range version super range extender system.
The product has a good reputation, and users who have purchased it once want to buy it again.
Users are the wisest judges. Product quality is best proven by users.
AITO held the “AITO Mountain and River User Sharing Session” at the Guangzhou Motor Show and invited representative user representatives to share their stories with the media. Many of these users are purchasing a second upgrade or own multiple AITO models at the same time.
Users say AITO’s smart driving system has become their essential travel companion. Whether you’re at work, in your daily life, or on the go, it provides total comfort and peace of mind. Their every word reflects their perception of AITO and the sense of belonging and pride that AITO brings to them.
In order to be widely recognized by users as a representative of the new brand of the intelligent electric era, a comprehensive service system and charging and replenishment system are essential.
According to the news, AITO has established more than 600 experience centers and more than 270 user centers in more than 220 cities across China. Furthermore, through its smart service platform, AITO aims to build systematic capabilities of proactive, preemptive, always-on, timely, remote, and mobile services to provide smart services to users throughout the product lifecycle. . The platform can also perform remote diagnostics that cover the entire vehicle, with industry-leading fault warning coverage and a 5-minute response time for proactive smart services.
Additionally, the AITO Everest Super Charging Station was recently commissioned. AITO is committed to making travel more convenient and efficient for users in the Sichuan-Tibet region. We have high expectations for AITO’s operation and service network that covers uninhabited areas. By that time, long-range AITO convoys will definitely become great.
Our service capabilities and service system construction capabilities are unparalleled.
In recent years, China’s new energy vehicle enterprises have developed rapidly and are opening new avenues in the global automobile market. However, this new path relies heavily on new technology. Leveraging technology is essential to impacting the high-end market and achieving true luxury. By adhering to independent research and development, promoting intelligent manufacturing through technological innovation, breaking the traditional luxury car barrier, and reshaping the luxury car market landscape, this is the double success of AITO and its products. is the underlying logic behind it.
The AITO M9 broke the sales figures for models in the 500,000 yuan range and continued to counter the pessimism regarding the luxury of Chinese cars. We achieved exactly this by impressing consumers with the strength and performance of our products. It is often said that the higher the price, the smaller the market share, but the sales of AITO M9 seem to suggest that the market size is not fixed, but depends on the product itself. The better your product, the bigger your market share can be.
