The new store will be located between New York-based Kite and Oscar de la Renta stores.
HIGHLAND PARK, Texas — This article was originally published by a Dallas Business Journal content partner. You can read the original article here.
Swiss watch company Richard Mille will bring its luxury brand to Highland Park Village in spring 2025. The two-story store will be the luxury brand’s only location in Texas.
Worn by CEOs, sports stars, rappers and other influential figures, Richard Mille’s arrival in North Texas is big news in the world of luxury and fashion. Their watches are often tailored for athletes and other superstars and can sell for more than $1 million each.
The new store will be located between New York-based Kite and Oscar de la Renta stores. A Highland Park Village spokesperson said Richard Mille is not replacing a retailer, but rather creating a new space.
“Richard Mille is an outstanding brand at the forefront of innovation in the watchmaking industry,” Stephen Summers, managing director of Highland Park Village, said in a statement, calling the brand “the epitome of cool.” He added that there is.
State filings in late August suggested Richard Mille could soon expand into Texas, specifically Dallas. Highland Park Village confirmed the news in a statement on November 15th. Renovation work on the space has recently begun.
The opening of Richard Mille’s Village will be the brand’s ninth store in the United States. Other locations include New York, Boston, Miami, Chicago, Las Vegas, and Aspen, Colorado.
The Dallas boutique is located at 100 Highland Park Dr., Suite 103, near Anthropologie, Chanel and Ralph Lauren. The second floor of the store will mainly display watches, and the first floor will have a lounge for guests. The Dallas store will also feature a pool table, racing simulator and cinema room.
The planned layout speaks to the latest trends in luxury retail. The Richard Mille store is divided into several zones, allowing guests to enjoy a customized experience, from enjoying a selection of watches in an intimate and inviting lounge area to looking out into the lobby. It offers unique and fun experiences for visitors, including a pool table and racing simulator. The Cinema Room showcases Richard Mille’s love and connection to film.
Launched in 2001, Richard Mille fits right into Highland Park Village’s luxurious and affluent scene, which boasts other high-end Texas-exclusive brands, including watch stores Audemars Piguet and Vacheron Constantin. Carolina Herrera clothing store. and Goyard, a leather bag store. Both watch stores opened in the past four years, demonstrating Dallas’ growing demand for luxury goods.
This nearly 100-year-old shopping mall is considered the country’s first open-air style shopping center and opened in 1931. The mall is owned by Ray and Heather Washburn and Stephen and Elisa Sommer, who acquired the property in 2009. The shopping destination has a total of over 60 retail stores.
