A Quarter Pounder with cheese, fries and a drink at a McDonald’s restaurant in El Sobrante, California on October 23, 2024.
David Paul Morris | Bloomberg | Getty Images
In response to the E. coli outbreak last month, mcdonalds Shredded onions, etc. The fast-food giant announced it would invest more than $100 million to increase restaurant sales and speed recovery for affected franchisees.
Of that amount, $65 million will be invested in support for business owners in the hardest-hit states. About $35 million will be invested in transportation programs, including marketing efforts, according to a memo to owners and employees seen by CNBC.
McDonald’s is also moving ahead with “regional recovery plans for significantly impacted markets,” with details to be announced in the coming weeks, the memo said.
“We have navigated a complex and rapidly changing situation, moving forward at an unparalleled pace and demonstrating the true character of our brand through our unwavering dedication to the safety and well-being of our customers.As we enter the ‘recovery’ phase, We remain committed to doing the right thing,” said a memo from McDonald’s Chief Impact Officer Michael Gonda and Chief Marketing and Customer Experience Officer Tariq Hassan. It is written as follows.
The Wall Street Journal and Bloomberg earlier reported on the recovery investment.
During the company’s latest earnings call last month, Chief Financial Officer Ian Borden told investors that daily sales and He said the number of customers visiting the store had turned negative. But executives said the company does not expect the situation to have a material impact on its business.
The company this week completed the return of the Quarter Pounder Burger with Sliced Onions to the menus of all restaurants nationwide after temporarily removing the menu item from some locations, according to a memo to franchisees. .
On Wednesday, the CDC released updated information on the outbreak, which now includes a total of 104 cases in 14 states, 37 hospitalizations and one death.
The Food and Drug Administration said in a statement on the same day, “There do not appear to be ongoing food safety concerns related to this outbreak at McDonald’s restaurants.”
