Updated: November 14, 2024, 1:36 PM ET This article was updated with comment from an Amazon representative.
According to a new press release, Amazon plans to launch a competing product to Shein.
Looking at Shein’s surging sales, it’s easy to see why the Bezos-owned retail giant is competing head-on in the low-cost, trend-driven world of e-commerce.
Fast fashion retailer Shein is a strong competitor in the e-commerce space despite ethical scrutiny over its labor practices, environmental impact and product safety.
Global sales exceeded $32 billion in 2023, representing nearly 42% year-over-year growth. That same year, Shein secured more than $14 billion in sales in the United States, according to EcommerceDB (ECDB). To put this in perspective, Shein has outperformed both Walmart.com and Amazon.com, which have sales of $9 billion to $12 billion, according to ECDB.
ECDB’s report stated that “Amazon’s online fashion revenues are currently lower than both Shine and Walmart.”
mashable light speed
Shayne exploited marginalized women for influencer travel. It worked.
Amazon’s new low-cost retailer is called ‘Haul’
Hall, Amazon’s new economical online retailer, will keep its price cap at $20. However, most products are less than $10. In Amazon’s press release, examples of budget-friendly products include:
Necklace, bracelet and earrings set for $2.99
2 kitchen tongs for $4.99
iPhone 16 case for $1.79
Belt is $1.99
3 piece trimmer razor set for $2.99
Orders must be $25 or more to qualify for free delivery, but don’t expect delivery within two days. According to Amazon’s press release, Haul’s delivery time is one to two weeks.
“Finding great products at extremely low prices is important to our customers, and we continue to find ways to work with our resellers to help them offer products at extremely low prices,” Amazon said. said Dharmesh Mehta, vice president of worldwide sales partners. service.
As mentioned at the beginning, mass production of cheap products is subject to criticism. For example, Shein’s rapid production model contributes to a significant carbon footprint, according to Wired.
We asked Amazon how it plans to avoid these concerns. In response, an Amazon representative said:
“Affordable products are not new to our business and we remain focused on identifying opportunities to further progress towards our climate commitment to achieve net-zero carbon emissions by 2040. With Amazon Haul, we consider that impact. Just as we do everything we do, we work to mitigate it in the same way.
We are constantly working to prevent, manage and reduce waste across our operations, including waste generated during our operations and customer waste such as packaging materials and discarded products. We aim to avoid waste through innovation, design and operational efficiency. Amazon has replaced all plastic air pillows in shipping packages used at its global fulfillment centers with paper padding. Since 2015, we have reduced the average packaging weight per shipment by 43%, totaling over 3 million tons of packaging avoided. ”
At this time, Haul is in beta and only available through the mobile app. You can access it here.
