Compass Resorts agents will go beyond just being treated and become “like asset managers” who support clients in this area, the founders say.
Seeing growing opportunities in “luxury and lifestyle destinations,” Compass announced this week the launch of Compass Resorts, a network focused on vacation homes.
“We take a white glove approach, but we’re really focused on the unique needs and It’s important to tailor that service to your priorities.” Agents Jack Pearson, Jen O’Hanlon and Steve Springer.
It’s not just a home, it’s an investment. Mr. Pearson, who is based in the Hamptons, said that for his clients, “agents are becoming more like asset managers,” helping them understand investment potential and seasonal rental prospects.
Given complex issues such as insurance and zoning regulations, working with experts in the field becomes “critically important,” Pearson said.
Look beyond the most famous luxury hotspots: Compass Resorts is exploring what the company calls its “feeder markets,” including Washington’s San Juan Islands, Wisconsin’s Lake Geneva, and Colorado’s Basalt and Carbondale. It covers the more obvious luxury locations.
This trend is supported by a Compass report on the luxury and ultra-luxury business, which found that 10 U.S. markets sold homes worth more than $10 million for the first time in 2022.
“Whether it’s their third or fourth home or their first foray into vacation real estate, our clients are faced with the decision of a beach house or a mountain cabin,” said Springer, a Compass agent in San Diego. “This creates a whole new set of considerations.”
