Heartland RV, Cruiser RV and DRV Luxury Suites’ decision to launch an inventory and digital retailing solution comes as Rorick and 75% of respondents said they would check out a dealer’s inventory online before visiting a dealership. The decision was based on the brand’s 2023 Future of Purchasing survey. dealer. The survey also revealed that 49% of respondents want to explore financing options online, and 43% want to go as far as applying for credit approval. Respondents included individuals and buyers who confirmed they were considering purchasing a Heartland RV, Cruiser RV, or DRV Luxury Suite in the past year.
“Our research revealed the need to innovate brand websites to meet the needs of today’s shoppers.” leslie melvinMarketing Director for Heartland RV, Cruiser RV, and DRV Luxury Suites. “Therefore, we partnered with Rollick, an existing solutions provider for lead management and marketing automation through their Aimbase Marketing product, and leveraged our relationship with US Bank on this exciting new program to help our customers and dealers. We are very excited to benefit from this partnership by further increasing marketing exposure for our stock inventory and directing pre-approved customers directly to our retail locations.”
The new inventory and digital retailing experience is designed to help shoppers estimate their monthly payments through a built-in monthly payment calculator provided by US Bank. Serious shoppers can take the next step by applying for credit online through US Bank and receiving a credit decision before arriving at the dealership. All of this functionality is built into RollickDR, Rollick’s digital retailing tool that comes with every listing. Customers can also use RollickDR to request price quotes from dealers and schedule sales appointments.
“Integrating U.S. Bank financing into this new solution is another exciting step in our commitment to simplifying the financing process for RV buyers,” he said. John HyattExecutive Vice President, Dealer Services, US Bank. “In just a few steps, consumers can complete an online credit application to finance a new or used RV with a seamless, integrated experience. We also keep dealers in mind throughout the process so they can Available for immediate service to authorized customers upon arrival at the dealership to complete their purchase.
All three brands launched inventory and digital retailing programs earlier this fall, but Rollick’s dealer development team is still working to ensure unregistered dealers participate in the program. Interested dealers can also proactively contact Rollick via email. (email protected) Or, visit our booth this week at the 2024 RV Dealers Connection/Expo to register or answer your questions.
Jason Nearman“This partnership with Heartland RV, Cruiser RV, DRV Luxury Suites and Rollick is a unique collaboration in our industry,” said Rollick’s Co-Founder and Chief Revenue Officer. We concluded by integrating it directly into the site.” The platform makes it easy for brand website visitors to initiate transactions online to save time at the dealership. This enhances the buying process and brings high-quality leads to your brand’s dealerships to the forefront. The industry has grown significantly thanks to progressive OEMs like Heartland RV and financiers like US Bank. ”
About Loric:
Rollick is a technology company that provides software to manufacturers and dealers in the powersports, RV, marine, and industrial/outdoor power equipment industries. Used by more than 130 original equipment manufacturers (OEMs) and thousands of dealers, Rollick’s SaaS solutions include enterprise lead management, digital retail, inventory marketing, after-sale customer experience, and marketing automation. Included. Additionally, the company is rapidly expanding the branded outdoor recreational vehicle purchasing market for employees, military, veterans, and first responders of Sam’s Club, US Bank, AAA, major insurance companies, and more than 2,000 of America’s top companies. I’ve been building it. Rollick was founded in 2017 and is headquartered in Austin, Texasis backed by several venture capital firms including Silverton Partners and LiveOak Venture Partners. For more information, please visit Rollick.io.
Source Loric
