Genesis G90 school industry talks about what defines luxury, according to Strategic Vision’s 2024 Total Quality Awards

san diego, November 12, 2024 /PRNewswire/ — During the pandemic, chip shortages and vehicle availability have created a difficult environment for consumers to purchase new cars. With limited allocations, dealers stocked up on optional features and sold vehicles at premiums to keep profits high, and buyers’ median incomes have changed since then. $95,000 to $115,000 This is because low-income groups have been priced out of the new car market. This was even more true for luxury buyers, who had seen the median price of their vehicles increase for some time. $50,000 to $60,000. While the vehicles sold were loaded with optional features and generally loved by consumers, significant price increases have left new car buyers asking, “Do I really like this vehicle at a given price?” I started to question, “Is the quality good enough considering expectations and expectations?” price? ” Strategic Vision’s 2024 Total Quality Award recognizes Hyundai, which has consistently been praised for its superior design and value, and especially the G90-equipped Genesis, to rival traditional luxury car giants such as Lexus and Mercedes-Benz. It shows how the challenge has been met.

“Genesis has taught other luxury brands what to do to be premium to future emerging consumers. Just load up your cars with features and promote both luxury and quality.” is not enough. Instead, luxury brands must focus on consumers’ priorities and deliver products ‘where it matters.’ christopher cheneySenior Vice President of Strategic Vision. “Luxury and mass-market brands with the right new features of customization and innovative features in addition to electrified powertrains need to learn from the G90 to succeed in the coming years.” Cheney he concluded.

Stellantis also had four segment-leading models: Charger, Durango, Wrangler, and Ram 2500. “Some may be surprised by the lead these Stellantis models have had this year. The success of the Wrangler and Ram shows that despite significant growth, the Stellantis brand still has potential. “The company’s disregard for consumer priorities exacerbates the problem.” alexander edwardsPresident of Strategic Vision. “Customers today not only want a vehicle with fewer problems, they want a vehicle that gives them excitement and confidence.”

General Motors Corporation also had four segment leaders, including the GMC Sierra 1500, which impressed customers with its combination of power and versatility, and the Chevrolet Blazer, known for its performance and exterior style.

Below is the complete list of 2024 Total Quality Award winners and TQI scores.

*Previous year leader

Strategic Vision is a consulting and advisory services firm specializing in understanding and predicting consumer preferences, loyalty, and advocacy through ValueCentered Psychology®. The 2024 Total Quality Impact (TQI) study is based on responses from more than 77,000 new car buyers during the first 90 days of ownership and combines both emotional and rational evaluations of quality and vehicle performance. I am. For more information or to request an interview, please contact us here alexander edwards or christopher cheney Call us at (858) 576-7141 or visit our website at www.strategicvision.com.

Press contact: alexander edwards / christopher cheney 858.576.7141
(email protected)

Source Strategic Vision

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