Phuket, Thailand – Phuket has changed dramatically in recent years. Framed by the Andaman Sea, this tropical oasis has evolved from a popular beach resort to one of the world’s most desirable luxury residential markets, offering elite luxury consumer brands, Michelin dining, and internationally renowned Education and healthcare are gaining increasing interest.
This confirmation was announced today courtesy of the Phuket Luxury Report, produced by C9 Hotel Works, an award-winning Phuket-based tourism, hospitality and real estate consultancy, and published by Live Phuket: Global Luxury・Lifestyle Destination” sheds light on this transformation. An event with Property Guru International (Thailand) was held today. Download: https://c9hotelworks.com/wp-content/uploads/2024/10/The-Phuket-Luxury-Report- October-2024.pdf
At the 90-minute event, C9 Hotel Works Managing Director Bill Barnett spoke about Phuket Luxury, as factors such as competitive pricing, enhanced infrastructure and lifestyle preferences create a surge in demand. The report’s key findings were revealed.
The island is the birthplace of two global luxury hospitality brands: Aman Resorts and Banyan Group. The company’s luxury lifestyle support demand generators include a private jet terminal and five award-winning ultra-luxury hotels with average room rates exceeding $1,000 per night. There are four international standard marinas serving superyachts. There are 13 international schools and a growing number of top-class hospitals. Bill Barnett, Managing Director, C9 Hotelworks
A key highlight is the development by pioneering Banyan Group, developer of Laguna Phuket. Laguna Phuket is a 1,000-acre integrated destination community currently visited by 1 million people a year, consisting of eight world-class hotels and resorts, an award-winning golf course, and BDMS Wellness. Clinic, unique international kindergarten – 3,000 private homes, plus Gardens of Eden, a green-inspired luxury wellbeing space in Bangtao, is attracting high interest The report says the property is valued at USD 10 billion (3,370 The company said it has raised funds from a new generation of investors in a top-grade sector worth over 1 billion baht.
Leading experts have come together to investigate the factors influencing the rise of Phuket’s luxury goods sector. A series of moderated discussions will feature topics such as insights from Phuket’s luxury developers, Stuart Reading, Deputy CEO of Laguna Resorts (part of Banyan Group) and Ravi Chandra, Director of Corporate Affairs at Gardens of Eden. Mr. Ng appeared. The luxury brand will be represented by Wiraiporn Pitimanary, Senior Vice President of Central Patana, Praiya Raparojikit, Executive Director of Mercedes-Benz Phuket, and Titi Samtrat, Assistant Director of Phuket Bangkok Hospital. I will serve as Romain Gorin, Managing Director of Gardens of Eden. Food for thought on the rise of Michelin-rated cuisine in Phuket was provided by Marco Turatti, executive chef of InterContinental Phuket Resort, and Phakorn “Tan” Kosiyabong, chef and owner of GOAT Bangkok and LAAD Phuket. The event was moderated by Mr. Sumi Suryan, Senior Advisor. Phuket Hotel Association.
In the post-pandemic era, Phuket real estate has shown tremendous growth in the multi-million dollar luxury residential sector. This trend is rooted in lifestyle changes with an emphasis on space, international service, and a rich and diverse lifestyle. Live Phuket is at the forefront of the changing values of global citizenship. Bill Barnett, Managing Director, C9 Hotelworks
Phuket is one of the most exciting luxury markets in the world, attracting a new generation of lifestyle-conscious families and individuals looking for investments that suit their needs. Gardens of Eden is developing a new lifestyle district with parks, lakes and wellbeing recreational activities on the doorstep, occupying more than 70% of the site, steps from Bang Tao Beach. Ravi Chandran, Director of Corporate Affairs, Gardens of Eden
Banyan Group is ranked 4th in the world in branded housing and has contributed to the development of tourism and branded housing in Phuket. From the launch of the world’s first Banyan Tree Resort in Phuket in the 1990s, to the current real estate boom and our comprehensive real estate offering, including the latest ultra-luxury Banyan Tree Residences, the island has enjoyed unparalleled success. story and I’m proud to have played an important role in it. Stuart Reading, Deputy CEO, Laguna Resorts, Banyan Group
We have noticed a significant increase in demand for premium brands and recently launched a floor dedicated to luxury brands at Central Phuket Floresta, showcasing leading brands such as Prada, Louis Vuitton, Gucci and Rolex. This is a strong reflection of Phuket’s upscale shift that is currently being seen across the island. Mr. Wiraiporn Pitimanally, Senior Vice President, Central Pattana
For more information about C9 Hotel Works, visit c9hotelworks.com.
About C9 Hotel Works
C9 Hotelworks is led by Founder and Managing Director Bill Barnett, who has over 30 years of experience in Asian hospitality and real estate. Prior to founding C9 in 2003, Bill held senior management positions in hotel operations, development, and asset management. He is considered a global authority on hotel residences and has a seat at nearly every table in hospitality and real estate. Bill promotes industry insights through regular conference presentations at major events and contributes to numerous industry publications. For more information, please contact www.c9hotelworks.com.
bill burnett
C9 Hotel Works Managing Director
+66 (0)8 1956 1802
C9 Hotel Works Co., Ltd.
