CNN
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Vice President Kamala Harris will launch new ads targeting men in battleground states this weekend as part of her campaign’s efforts to bridge the shortage of male voters facing the final days before Election Day. do.
The new ads will air during sporting events on Sunday and Monday in Milwaukee, Philadelphia and Pittsburgh, and the campaign will air in a unique spot during the Pittsburgh Steelers game broadcast on Monday Night Football. The ads are tailored to each of the three cities and lean heavily into each city’s culture.
Also includes references to local sports teams. All seek to portray Mr. Trump as an outsider opposed to the working-class communities of their respective cities.
The ads are part of an effort to energize male voters as the state seeks to close the gender gap in support for Harris and former President Donald Trump. A CNN national poll of likely voters released on Friday found that Trump was supported by 51% of male voters, compared to 45% for Harris. did.
Harris and her running mate, Minnesota Governor Tim Walz, continue to reach out to male voters through campaign events, interviews and digital media content. On Sunday, Walz will play the Madden NFL football simulation video game with New York State Representative Alexandria Ocasio-Cortez on live streaming platform Twitch. Harris is scheduled to visit a youth basketball facility in northwest Philadelphia during his visit to Penn State on Sunday. Her interview on NFL star and TV personality Shannon Sharpe’s podcast is scheduled to air Monday, and her interview with former NBA players Stephen Jackson and Matt Barnes, including her podcast “All the Smoke” and interviews with men This is the latest in a series of interviews with popular media personalities. With radio host Charlamagne the God.
The new ads highlight President Trump’s past criticism of cities in battleground states and seek to evoke regional pride by using images and quotes from local sports teams. A Harris campaign official told CNN that the ad contained little language about policy or the main issues of the campaign, and that it appealed to less engaged and disengaged voters, including younger voters, who have a significant disparity in support for Harris. He said he is using sports as a way to energize male voters. This is especially true of relationships between men and women. The Harvard Youth Poll of voters under 30 nationwide found that Harris leads Trump by 47% among women under 30, but only by 17% among men under 30. It turned out that there was.
The ad, which will air in Milwaukee, features Doc Rivers, head coach of the Milwaukee Bucks and co-chairman of Athletes for Harris, and will be in Milwaukee, where the Republican National Convention will be held in July. President Trump has previously emphasized his criticism of Milwaukee. The ad aired in Philadelphia featured President Trump’s criticism of the city during the 2020 presidential debate, with a narrator referencing Philadelphia’s political and football history and urging voters to stand up to Trump. There is.
“When you fight us, we fight back. Years 4 and 26 since 1776. So come on, tell me anything, Donald. The vote is almost here. And when it comes to freedom, Philadelphia is undefeated. ” the narrator says in the ad.
In the Pittsburgh ad, Chris, a season ticket holder and maintenance worker for the Pittsburgh Steelers, talks about his memories as a Steelers fan and a self-identified “inser,” slang term for someone from Pittsburgh, and then… , detailing the differences between his story and Trump’s upbringing. .
“Donald Trump doesn’t care about workers at all,” he says in the ad. “He’s a little rich kid too, but he’s not me. Silver spoon boy Donald Trump. What does he have to do with me? That guy literally lives in a country club. Do I look like a country club kind of guy?
The Trump campaign is also placing emphasis on appealing to male voters. Trump has appeared at sporting events and on several podcasts and radio shows popular with men, including an interview with Joe Rogan on Friday. Harris campaign spokesman Ian Sams said in an interview Thursday on MSNBC that the Harris campaign has been in contact with Logan, but no interview has been scheduled.
The Harris campaign has also sought to use issues that helped it grow support among women voters in recent weeks to appeal to male voters, given the impact of access to reproductive health care. They argue that it should be a top priority. About the lives of women. Former first lady Michelle Obama made her first Michigan campaign appearance on Saturday, making an impassioned appeal to male voters to consider the importance of reproductive health care.
“Don’t hand our fate over to people like Trump, who know nothing about us and show deep contempt for us,” she told a crowd of male voters in Kalamazoo, Michigan. spoke. “Because a vote for him is a vote for us, our health, and our values.”
