Elizabeth Solal is an award-winning luxury business consultant, author, and world-renowned cake artist. CEO and founder of the Diversity in Luxury Awards, she is a pioneer in advocating for inclusivity and representation in the luxury sector.
A former microbiologist and headhunter who ran job-hunting workshops for executives, she began her luxury business journey as a renowned cake artist, earning an international reputation for her innovative designs and impeccable craftsmanship. It received great reviews. Her clients include the ultra-rich, celebrities, and royalty from around the world. Her creative flair and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury goods market in the UK and abroad.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand, is described as a “blueprint for luxury business” and “a must-read for anyone interested in working in the luxury industry.” It has been praised. She wrote this book as a tool and resource for entrepreneurs who want to enter the world of luxury but can’t necessarily rely on established connections to do so.
LUXPreneur provides a comprehensive exploration into the world of luxury entrepreneurship. Written by Elizabeth Solal, this book tackles the all-important question: “How do I find wealthy clients?” Based on 20 years of experience serving high-end customers around the world, Solaru provides in-depth analysis of luxury entrepreneurship and customer psychology.
This book categorizes different types of luxury entrepreneurs and delves into the unique psychology of luxury customers. We provide practical guidance on finding these customers and mastering the nuances of selling to them both online and offline. Readers uncover the strategies luxury brands employ to create appeal and learn how to tailor their approach to different demographics of luxury buyers, from aspiring customers to the ultra-high-net-worth.
Solar’s insights into the luxury entrepreneur archetype are particularly valuable, offering a unique and profound perspective. This book serves as an essential guide for anyone looking to start or grow a small to medium-sized luxury goods business. Whether you’re entering the luxury market for the first time or looking to improve your existing business, The LUXPreneur provides you with the foundational knowledge and strategies you need to succeed.
Elizabeth was named one of the World’s Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken at business schools and some of the most exclusive luxury business settings, including JP Morgan, Global HR Summit, Ernst & Young, and the Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentoring and mentoring the next generation of luxury professionals, especially those from underrepresented communities who are kept out of the luxury space by structural biases and power relations. is dedicated to empowering the. Elizabeth’s story and journey as an advocate and leader for change is an inspiration.
