The iconic annual gift catalog known for its extravagance has dropped the word “Christmas” from its name after nearly 100 years.
Neiman Marcus’ Christmas Book, in print since 1926, originally began as a 16-page booklet. Over the years since then, its “fantasy gift” has become popular among wealthy people and those pursuing lifelong dreams.
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The change in this year’s catalog from “Christmas Books” to “Holiday Books” has caused turmoil within the 117-year-old Dallas-based company, the New York Post reports.
Sources say new CEO Geoffroy van Laemdonk is unpopular within the company and is rumored to have started cutting jobs and restructuring the company.
“If Mr. Geoffroy and his team had spent as much time running the business as they did expressing their views on DEI, we would have bought Saks or gone for an IPO,” one employee told the New York Post. told the paper. “Instead, my job is in jeopardy due to business failure.”
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“Fantasy Gifts” have been one of the most popular items in our catalog every year since our publication in 1959. These gifts are especially eye-catching because of their price and rarity.
2024’s “Fantasy Gifts” include a $1.9 million 18th-century horse-drawn carriage once owned by the Spanish royal family and a $777,777 Namibian safari.
The current catalog cover does not mention the new rebranding. Instead, the new cover simply refers to the book as “Niemann’s Fantasy.”
Neiman Marcus is scheduled to be acquired by HBC, the parent company of Saks Fifth Avenue, in 2025.
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“We feel this was Mr. Geoffroy’s last hurray,” one employee told the New York Post.
Neiman Marcus did not respond to Fox Business’ request for comment.