listen to article
This voice is automatically generated. Please let us know if you have any feedback.
Diving overview:
Mew Mew regained its position. It has been named the world’s most popular brand, according to the Lyst Index for Q3 2024, released on Wednesday. According to Lyst, searches for Miu Miu are up 30% quarter over quarter, and the label’s $3,050 Arcadie bag was the fourth most popular item during the period.
Loewe, owned by LVMH, fell from the top spot last quarter to second place in the third quarter, while Prada’s namesake brand remained in third place. 2 consecutive quarters. Saint Laurent remains in fourth place for the second consecutive quarter, while Alaïa rises 12 places to fifth place. The brand’s fishnet ballet flats were the hottest product of the quarter, with overall Alaïa demand up 51%.
The top brands in the Lyst index continue to underperform in the luxury sector. However, the report said luxury and contemporary brands were on the rise, and the authors questioned whether luxury goods were “losing their dominance in The Lyst Index.”
Dive Insight:
Four new fashion brands entered the Lyst Q3 rankings: Ralph Lauren, Totem, Victoria Beckham, and Chloe at 14th, 16th, 19th, and 20th respectively. Toteme, in particular, falls into the contemporary rather than luxury category, and the report notes that the appearance of non-luxury labels in its rankings “makes it more visible as the playing field continues to open up to premium and contemporary labels.” I was shocked.”
The shift towards more accessible fashion could be the result of: September fashion monthsaid List. Usually “a moment of great inspiration for luxury fashion shoppers…() galvanizing customer demand in the face of soaring prices, global economic instability, and a murky geopolitical landscape.” I couldn’t convert it.”
List said third-quarter data shows that “aspiring fashion fans are still shopping, but are being thoughtful and open-minded when it comes to discovering, or rediscovering, brands worth investing in now.” “It suggests that,” he added.
That sentiment was especially evident in the report’s top brand rankings.
Affordable luxury brand Coach’s $495 suede Brooklyn shoulder bag was the second most popular item in the quarter, followed by Puma’s $100 Speedcat sneakers in third place, driven by demand. It jumped 532% in August. Clarks’ $150 Original Wallaby Shoes also came in at No. 9.
“As we look ahead to fashion’s golden age, we expect further disruption to the index as fashion’s leading brands compete to capture holiday spending,” List said.
Shopping platform Lyst has been reporting on trends in fashion brands and products since 2018. Its quarterly Lyst Index ranks the top 20 companies in the industry over a three-month period based on shopping behavior. Factors that determine positioning include social media mentions, consumer searches, product views and sales, and global activity and engagement statistics.
