News Release | High Point Market Fall 2024
HIGH POINT (October 21, 2024) — Paramount Sleep Company comes to the High Point Market with a premium sleep introduction strategy backed by a strong sales story that appeals to consumers and helps retailers drive business. Masu.
“In this challenging economy, the luxury category is becoming more resilient, and we are building value through our use of the natural and premium materials that define luxury, and are a sustainability leader in not only our factories but also our industry. “We remain focused on becoming a leading company,” he said. Richard Diamonstein is the Managing Director of Paramount Sleep and a member of the Board of Directors of the Mattress Recycling Council.
Local first, natural and sustainable
The newly redesigned Paramount collection proudly uses Virginia-grown cotton in every mattress, making Paramount the first national mattress manufacturer to use locally grown, harvested and processed cotton on its home turf. . Through close collaboration with the Virginia Department of Agriculture and local gin mills, this collection boasts pure cotton traceable directly from the fields of the Isle of Wight and Southampton County, Virginia, and is proud of the heritage of the founding Diamondstein family and their four generations. I praise it. Manufacture of handmade mattresses.
The collection also includes other premium materials and components, including a cooling cover quilted with a silk-wool-cashmere blend and/or 100% New Zealand wool and cashmere for moisture-wicking benefits and a long, cool night’s sleep. I will. It also offers quilted natural latex that supports the lumbar region, providing added support and reducing body impression. All Paramount mattresses are hand-tufted for added support and long-term durability. Specialty materials include GOLS-certified latex and high-density gel memory foam. MSRP $1,999 – $4,999, queen mattress only.
The collection also features a premium quilted topper that attaches to any mattress with a button, effectively doubling the feel options to 14 in the 7 bed line. The topper retails for $699.
Special preview for retailers
In revamping the HD Super Duty series, Paramount is inviting retailers to experience the new Signature and Classic mattresses for the performance-focused, durable line’s 2025 launch. The new HD bed features recycled “Blue” cotton from the denim industry, Repreve fabric cover, new CertiPUR-US 25% bio-based high-density foam, FR padding made from recycled plastic bottles, and foam-encased “Q” Equipped with a spring. 12.75 gauge HD coil for Signature series, 12.75 gauge HD coil for Classic series.
With the introduction of Paramount’s exclusive Hypnos Wool range, retailers will see for the first time an all-new mattress with Responsible Wool Standard (RWS) certification. It features internationally recognized, ethically sourced and traceable materials including 100% British wool, sustainable cotton, GOLS certified latex, recycled pocket spring supports and authentic hand stitching. It comes from the Hypnos Wool Origins collection. All Hypnos mattresses are manufactured to exacting standards, following the tradition and craftsmanship of a 120-year-old family-run British bed manufacturing company.
Paramount Sleep invites buyers to check out new products and special offers at its showroom at 330 S. Wrenn St. from Oct. 26-30. The company will host a Mattress Monday Mixer with drinks, appetizers and conversation on Oct. 28 from 5 p.m.
Get ready for the Fall 2024 High Point Market: MLILY USA helps retailers cast a wider net with a focus on sleep systems.
