For many luxury shoppers, sustainability has now rivaled exclusivity and quality of craftsmanship on the list of important criteria when deciding which brands are worthy of expensive sponsorship. Additionally, regulations in some jurisdictions require attention to environmental factors.
As a result, sustainability is now both a requirement and an opportunity for luxury brands, according to Tai Ping Carpets International, a global supplier of luxury goods based in Hong Kong. This is a factor that must be considered alongside the performance of the product and the efficiency with which production is organized. custom carpet.
Chief Strategy Officer Joel Fromman said the company is upgrading equipment and operational efficiency at its factory in Xiamen, southeastern China’s Fujian province, as well as developing sustainable products to meet demanding customers seeking environmentally friendly products. He said that he is shifting his focus to materials.
“Most of our large customers visit our workshop in Xiamen to conduct annual environmental, social and governance audits, especially large European customers who are subject to more stringent regulations,” he said. said. “Many people are turning to products made with natural, biodegradable and durable materials.”
Tai Ping’s handmade carpets start at US$600 per square meter and go up to US$5,000 for intricate bespoke designs and multi-materials.
