“As previously communicated, the main parts of the settlement are:
• “The total amount of compensation paid to former student-athletes is approximately $2.78 billion and will be paid over 10 years.
• “Going forward, the NCAA and conference rules will allow universities to make direct payments to student-athletes up to the amount stated in the settlement agreement. Specifically, the settlement allows institutions to They will be able to pay student-athletes up to a cap (currently about $22 million to $23 million per school), which will be reevaluated every few years. Because it’s based on a school’s average revenue formula, major college football revenue makes up the bulk of that cap.
• “Scholarship limits will be removed and roster limits will be established in all sports.”
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Sullivan has frequently emailed season ticket holders in recent years, particularly during the Name, Image, Likeness era that began in the summer of 2021, to inform them of changes occurring in college athletics.
• Last March, he told them about a change in NCAA rules that would allow UD to negotiate directly with recruits before they commit.
• In November 2022, Sullivan urged fans to support Dayton 6th, a NIL collective that launched that fall.
• In June 2022, one year into the NIL era, he provided an update on the impact of NIL on UD.
• In June 2021, Sullivan warned fans about the once-in-a-generation changes the NIL era would bring to college athletics.
In Sullivan’s latest email, he wrote about big changes coming to college athletics in 2025. If the final settlement is approved, which he expects to happen in April, it would lift restrictions on universities paying directly to athletes.
“So what does this mean for Dayton Flyers basketball?” Sullivan wrote. “The total amount of additional payments and benefits that schools are permitted to provide directly to student-athletes is known as the ‘pool,’ and its cap will be set at the same level across all institutions. For the inaugural 2025-26 season, the pool cap is projected to be approximately $22 million to $23 million, with each school receiving up to $22 million to $23 million per year directly to athletes, allocated per sport. It means you can pay. If each school deems it appropriate. After the first year, the pool limit increases by a predetermined amount of approximately $1 million per year.
“Each school can decide whether and how much to offer these new benefits to its student-athletes, up to a pool amount. Schools in “power conferences” (Big Ten, SEC, ACC, (e.g., the Big 12) have generally announced commitments to share revenue up to the pool limit. Other schools are considering how or whether to enter this market. These payments will focus on competitive basketball teams.
“We want to maintain and develop our basketball program. Our basketball performance is highly dependent on the talent and effort of our highly skilled student-athletes. Therefore, we want to maintain and develop our basketball program. Our ability to continue to compete globally depends on our ability to recruit and maintain our existing roster of players and their families who want to be on the court and receive competitive packages and benefits. Players scouted by Dayton (both high school and transfers) negotiate before committing to the Flyers. Players and their families compare the market value of the schools they are considering. Contrast.
“Power conferences use their size, lucrative media deals, and college football revenue to support their basketball teams. We also use our strengths to build confidence and audacity. You must enter this field with these skills.
“In the coming months, it is imperative that UD develops revenue solutions to adapt to the new realities of college sports with appropriate aggressiveness, or we will fall behind in a competitive environment. Increases in season ticket prices and arena seating programs, as well as financing, corporate partnerships, licensing, merchandising, radio, television, digital and commerce rights, and conferences, across all player markets that may develop in the future. Distribution related to media rights plays an important role in competing. The success of our basketball program is influenced by many factors, but this issue includes coaching, facilities, fan support, and academics. Excellence is rapidly emerging among our key success factors, along with the overall quality of campus life.
“Revenue and price increases alone will not achieve results. Costs will also need to be adjusted across the athletics department. The experience and health of our student-athletes in sports other than basketball is also very important to us. However, It will be difficult to maintain or exceed current levels of investment in sports other than basketball.
“More specific information will emerge in the coming months, but I wanted to be prepared for what lies ahead. Through the most difficult and destructive period in college sports history We appreciate your understanding and cooperation during this time. We will continue to find opportunities amidst the chaos and strive to do better than ever.”
