Small Luxury Hotels of the World launches mobile app with SLH Club and new magazine Swoon by SLH to enhance member experience with tiered benefits and digital tools.
LONDON, UK – Small Luxury Hotels of the World (SLH), known for its distinctive portfolio of luxury boutique hotels, has announced the launch of its revamped and newly named loyalty program, SLH Club, and new customer magazine, SLH Club. The long-awaited mobile app featuring “Swoon by SLH” has been announced. . The new products are designed to provide an elevated experience for loyal fans and demonstrate SLH’s commitment to personalized luxury.
SLH Club Renewal
Formerly known as INVITED, new users can join the revamped SLH Club starting today, while existing invited members will be automatically migrated. SLH Club is free, and independent-minded members can start earning benefits right from their first hotel stay. This redesign is a direct result of listening to our valued members. Their feedback resulted in a simplified three-tier structure carefully curated to enrich the guest’s stay. This allows members to confidently prioritize their selection of luxury boutique properties, knowing their experience will be enhanced.
*The new SLH Club Tier System is structured as follows:
Club 01: Entry-level level available for stays of 0 to 3 nights. Members enjoy flexible check-in/check-out and access to preferential club rates. Additionally, SLH has partnered with TreeNation to plant two trees each night you book. Club 02: Available for stays of 4 to 12 nights. Members enjoy all the benefits of Club 01, plus more, including complimentary continental breakfast, room upgrades, priority access to SLH Flash Sale bonus rates (available on new apps only), and special offers from our partners. Enjoy. Club 03: Available for stays of 13 nights or more. Members enjoy all the benefits of Club 01 and Club 02, plus the chance to win reward night certificates, exclusive events and free nights at SLH hotels. New App – Released October 24th
A sleek new mobile app will soon be released on October 24th. The new digital tool provides SLH guests with a seamless and fast booking process and innovative features such as integrated route guidance. SLH Club members also have easy access to loyalty information, downloadable membership cards, and view all past reservations.
Soon by SLH – On sale October 24th
With so many amazing facilities and experiences to choose from, SLH guests can delve deep into the new digital magazine Swoon by SLH to immerse themselves in SLH’s soulful world of hotels. Fascinating hotel reviews and Facetimes with SLH’s maverick hotel owners are just a few of the things this digital and annual print magazine offers. The limited edition print edition will also be available at select SLH hotels around the world from November, while loyal Club 03 members will also receive a copy.
Richard Hyde, Chief Operating Officer of Small Luxury Hotels of the World, said: “This is just the beginning of SLH Club’s journey. Our small but strong benefits-led program will get even better in 2025 with our cutting-edge app and support.” Inspiration It’s a magazine that feeds the wanderlust of its loyal fanbase. ”
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
