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Lando Norris offers a taste of the fast life as a Formula 1 superstar in Tumi’s latest travel campaign.
The 24-year-old F1 star showed off the luxury travel brand’s new Torino collection ($250-$1,495) of textured black leather backpacks, sling bags and other performance accessories at a seaside chateau in France. . Shot by photographer Emma Panchot and director Arnaud Uittenhof, the campaign features Norris wearing a Davine backpack while overlooking the French coast, and a bellboy carrying his iconic 19-degree titanium suitcase. He is pictured making a pit stop in a custom blue McLaren 765LT Spider with $1,795 carry. -From a collaboration between the luxury car company and Tumi.
The new Torino line features Tumi’s updated ‘T’ logo on belts, wallets, briefcases, totes and toiletry cases. The sleek silhouette is crafted from Italian leather and includes TumiTracer, the brand’s free program for tracking lost or stolen items. Some items can be customized with a monogram.
The shoot also highlights best-selling products from the travel label’s Alpha “It shows that.”
“Working with Tumi over the last few years has been a great experience, and the content feels very personal to me, especially with this new campaign,” Norris said in a statement. “The leather parts on the Tarn exude real luxury and are a nice and sophisticated alternative to the Tumi McLaren kit I take to the races.”
TUMI | McLaren Aero International Extendable 4 Wheel Carry-on
The British driver joins Tumi’s global portfolio in entertainment, which includes singers Renee Rupp and Gracie Abrams, South Korean actress Moon Ga-young, soccer player Son Heung-min and golfers Nelly Korda and Ludwig Oberg. He is one of the ambassadors. The New Jersey-based company’s suitcases and travel accessories have been spotted on the likes of Meghan Markle, Kaia Gerber, Princess Beatrice, Chris Pratt, and Tom Hiddleston, just to name a few. I am.
See more images from the campaign below
Tumi Torino Bifold Billfold
Tumi T-buckle reversible leather belt
Tumi Alpha X Compact Sling
Tumi Torino David Backpack
Tumi Torino Stefano Clutch
Tumi Alpha X International Dual Access 4 Wheel Carry-on
Tumi Alpha Double Expansion Travel Satchel
Tumi 19 Degree Titanium International Carry-on