Project44’s annual peak season consumer survey shows that consumers are cost-conscious when it comes to shipping and prefer slower shipping methods as a way to reduce their carbon footprint this holiday season. .
CHICAGO , Oct. 1, 2024 /PRNewswire/ — project44, the leader in supply chain visibility and the only high-velocity supply chain platform, today announced the 2024 State of Consumer Holiday Shopping, highlighting peak spending provided insight into people’s sentiments and habits. The holiday shopping season is approaching. More than 1,300 consumers from around the world shared their preferences regarding holiday shipping and sustainability.
These results suggest that the phenomenon of “holiday creep,” in which retailers stock holiday season products early every year, may be caused by changes in consumer shopping preferences. In 2024, 68% of consumers plan to do their holiday and gift shopping before the traditional holiday season (mid-November to December). With peak season starting early, retailers need to respond quickly to consumer demand and expectations.
Other key findings from the State of Consumer Holiday Shopping in 2024 include:
Consumers are concerned about increased shipping costs and the elimination of free shipping.
Consumers are most concerned about retailers increasing free shipping thresholds or eliminating free shipping altogether (25%), followed by shipping costs being higher than last year (18%) 40% of consumers say their biggest concern is that product prices are higher than last year as they begin their holiday shopping The majority of consumers (53%) are looking to buy in time for the holidays I said I wasn’t willing to pay the higher price.
Sustainable shopping is becoming increasingly popular among consumers, as long as it is cost-effective.
65% of consumers plan to prioritize brands that demonstrate a commitment to sustainability or support brands that demonstrate a commitment to sustainability if the cost is not prohibitive 51% of consumers plans to shop further ahead and choose slower delivery methods to reduce their carbon footprint
Consumers are not interested in shopping with brands that have traditionally failed to meet promised delivery dates.
58% of consumers say they are less likely to shop at a retailer after the promised delivery date.
“We’re seeing consumers change their purchasing and sustainability habits when it comes to holiday shopping,” said Carson Krieg, director of global alliances at project44. “By purchasing gifts before peak season, shoppers can save money, reduce their carbon footprint, and avoid the headaches of shipping delays. In 2024, reliable Retailers that prioritize shipping and reducing their carbon footprint will have a competitive advantage over brands that don’t.”
To view the full report, download your copy of “The State of Consumer Holiday Shopping in 2024” here.
About Project 44
project44’s mission is to make supply chains work. Moved by project44, the only high-velocity supply chain platform, shippers, LSPs, and carriers around the world can reduce costs, optimize operations, deliver superior customer experiences, and build resiliency and sustainability. can be improved. Having built the industry’s largest and most connected ecosystem, project44 delivers over 1 billion transactions per year across 1,000+ of the world’s leading brands in manufacturing, automotive, retail, life sciences, food & beverage, CPG, oil, chemical & gas. Provides shipment visibility.
project44’s commitment to excellence has been recognized across organizations and awards, including being named a Leader in the 2024 Gartner Magic Quadrant, a “Customer’s Choice” in Gartner’s 2023 Voice of the Customer report, and a G2 Supply Chain Visibility Grid, named a leader by Google 13 times. Cloud Partner of the Year and SAP Pinnacle Award Winner. project44 is headquartered in Chicago and has a diverse team with offices around the world, including Amsterdam, Bengaluru, Krakow, Shanghai, and Tokyo. For more information, please visit project44.com.
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