Very has announced a new toy campaign, ‘Daydreaming’, designed to help families get an early start on their Christmas toy shopping.
The online retailer’s research revealed more than three-fifths of people are thinking about Christmas in October, with many wanting to spread the cost but not miss out on Christmas. This new campaign has been launched.
What’s more, new consumer research from Very reveals that half of parents plan to spend more on toys this Christmas than in 20232. And when it comes to their Christmas shopping priorities, almost two-thirds of Very customers say they buy gifts for their children first. , retailers’ toy sales increased an average of 67% in October compared to September3.
That’s why this new campaign allows parents to preview Berry’s wide range of toys, while also helping families avoid the festive rush and secure presents early. And to make things even easier, the new campaign mentions how Very offers flexible payment options through Very Pay. This gives families more flexibility in managing their finances by spreading out Christmas expenses, including this year’s popular toys.
Developed in collaboration with The Gate, the campaign is the latest in Very’s ‘Let’s Make It Sparkle’ brand platform and builds on the success of the campaign featuring Very’s flamingo fluency devices, Kerry, Cherry and Terry. It continues.
“Daydream” tells the story of Coral, a young flamingret who is the daughter of Cherry, who appeared in an earlier ad. Coral is pictured daydreaming about her favorite toy. The campaign cleverly remasters pop icon Charli XCX’s “Boys” and delivers a playful message focused on Berry’s “Toys” range. For the first time, the campaign integrates images of real products into the animated world, making the shopping experience even more tangible and showcasing products as they really are.
The campaign features a 30-inch TV ad for Hero and three custom-made 20-inch supporting product ads from some of the most recognizable toy brands, and was created by Nexus Studios and directed by Paloma Baeza. The campaign will run on TV in the UK and Ireland. , VOD, radio, digital and social media planning and buying was handled by Zenith.
Jessica Myers, chief customer officer at The Very Group, which operates Very, said: “We’re excited to launch our ‘Daydreaming’ campaign, centered around our ‘Let’s Make It Sparkle’ proposition. We know how important Christmas is to families and loved ones.” Our latest toy campaign features the most anticipated and popular toys and brands of 2024, hand-picked by our category experts. I will introduce many. Additionally, to further energize the campaign, we will be making our first foray into merchandising of our brand characters. Two plush toys have been launched, including the star of the campaign, Coral the Flaminglet.
“Here at Bury we are passionate about making Christmas the most magical time possible for our customers and our insights show families are planning early. So we want to help them celebrate Christmas and feel the joy ahead of the Christmas period.”
The Gate’s creative directors, Antonio Gizzonio and Maisie Willis, said: “The gist is that Berry is selling lots of great toys while cutting out the huge toy advertising that is pushed out over the Christmas period. It was meant to convey the message.” “Daydream” does this without hesitation. Yet incredibly creative and playful. We step into the imagination of adorable Coral and see how kids fantasize – who would have imagined a flamingo like Charli XCX?”
