Amazon Prime Day is back in October, and the Adobe Analytics Holiday Shopping Report has just arrived, so make sure your holiday shopping list is ready. Adobe expects this year’s shopping season to be a record $240.8 billion, easily surpassing last year’s $222.1 billion due to the retail frenzy.
Here’s why Adobe is predicting huge profits and how you can make the most of your money.
2024 Holiday Shopping Trends
The 2024 holiday season could be a record one.
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Adobe’s forecast covers the period from November 1st to December 31st. The company’s analytics division analyzed U.S. data from more than 1 trillion visits to retail sites across 18 product categories, including toys, electronics, and apparel. Good news for those looking to upgrade their electronics, appliances, and sports equipment. Adobe expects to see “strong discounts” of up to 30% off list price as retailers compete for deals with value-conscious buyers. It might be a good time to treat yourself to a new cell phone or earphones.
Start warming your fingertips. This season we will see a change in the way consumers shop.
“Shopping on mobile devices has reached a new milestone, contributing a record $128.1 billion and is expected to grow 12.8% year over year,” Adobe said in a statement. “This equates to a 53.2% share of online spending (vs. desktop shopping) this season.”
The TikTok effect is real. Influencers will have influence over many shoppers, especially members of Gen Z.
“In 2024, Adobe data shows that influencers will convert 10 times more shoppers (individuals who purchase after seeing an influencer’s content) than social media overall,” the company said. “This trend is expected to remain strong through the holiday season.”
The best time to shop this holiday season
If shopping on Amazon is on your holiday to-do list, we’ve got the inside scoop on the best deals from Prime Big Deal Day. Participate in early sales and shop at our main event on October 8th and 9th. Adobe expects Amazon’s price cuts will prompt other retailers to offer discounts as well. If you miss this period, there are still plenty of opportunities for great deals in November and December.
Adobe Analytics has created a calendar with expected discounts for each day of the 2024 holiday shopping season.
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Adobe recommends focusing on Cyber Week, which includes Thanksgiving, Black Friday, and Cyber Monday, as “the best time to shop for bargain hunters.”
Timing is important. You may want to plan some shopping time before or after your turkey party. The company recommends shopping for toys, electronics, furniture and sporting goods on Thanksgiving Day.
Look for great deals on TVs on Black Friday, computers on Saturday, and electronics and apparel on Cyber Monday. Phew. There’s a lot to keep track of. Perhaps you need to convert your shopping list into a shopping spreadsheet.
2024 Holiday Gift Recommendations
The days of Cabbage Patch Kids craze are long gone, but there are always holiday items that are popular as gifts. Adobe has gone into an analytics-driven crystal ball to predict what will be popular in 2024. Lego sets continue to be popular. Also popular are the Bluey Ultimate Lights and Sounds Playhouse, Fisher-Price Little People, slime kits, and MGA miniverse merchandise. Check out CNET’s selection of the best toys for kids.
On the sports side, gamers will turn to Madden NFL 25 and NBA 2k25, while the latest Diablo and Call of Duty games will delight action fans. Unsurprisingly, Apple and Google’s latest range of iPhone 16 and Pixel 9 phones should be top sellers.
If Adobe’s predictions come true, the year-end sales season will be bumper. Shop wisely and you can join the party without draining your wallet.
