In 2021, the web version of the Google Shopping app for Android and iOS has been retired. Google Shopping is currently undergoing a pretty notable redesign.
The changes start at the logo in the top right corner. The Google Shopping icon has an outline version, and this simplified version looks very elegant.
On the other hand, “Google” uses an actual font instead of the usual logo, creating a sense of unity with “Shopping” that follows. There is a “Deals” shortcut to the right of the app grid and account picker.
A blue gradient extends to the app bar with a search field, and it uses a different hamburger button than all other Google apps (the third row is shorter than the first two). This is a completely unexpected change, but it opens the navigation drawer and actually removes the rounded corners.
“Shopping Home” and “Sales” have colored icons, and the prominent buttons are placed in a pill-shaped container with a gray background.
When you actually search for a product, the Refine Results toolbar is placed in a round container with a bold header. Also notice how the pill-shaped filter has been replaced with a rounded rectangle.
The biggest change, however, is the very playful animation behind the “Google Shopping” logo when the page loads. Call barcode scanning obviously suitable for your website. Enabling the dark theme makes the effect slightly more noticeable.
This Google Shopping redesign has not yet been applied to all accounts. Displayed when you are signed out (secret).
Combined, these changes make Google Shopping very different from all other first-party sites. It’s not yet clear whether this signals a new design direction for Google Search.
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