SHEIN will host its seasonal livestream sale on Sunday, September 22nd.
The China-founded, Singapore-based global online fast fashion leader will launch “Shein Live: Front Row,” a 90-minute livestream hosted by influencers Rene Ariel and Julissa Bermudez, on Sunday, September 22 at 12pm PST. The livestream will be broadcast on Shein’s Facebook, X, YouTube and Instagram accounts, as well as the Shein app.
The livestream will feature six actual SHEIN customers modeling on the runway for the first time across five collections: Winter Edge, Effortlessly Casual, Keep Cool, Cozy Chic and Modern Elegance.
Customers can share their outfits purchased during the event on social media by tagging @sheinofficial and @shein_us and using the hashtags #SHEINtrendy and #SHEINfw24.
Shein – Introduction
Headquartered in Singapore, SHEIN sells affordable clothing and accessories under the SHEIN brand through a global network of vendors. The company has filed with the U.S. Securities and Exchange Commission (SEC) for an initial public offering (IPO) on the U.S. stock market in the second half of 2023 and is reportedly considering joining the National Retail Federation to improve its chances of receiving SEC approval.
But SHEIN has been publicly accused of unfair labor practices and ties to China’s Communist government, and over the past year, SHEIN and another major Chinese shopping app, Temu, have been suing each other over unfair trade practices.
The Biden-Harris administration is targeting Shein and Temu with new executive actions that will mean that shipments from China worth less than $800 – which make up the majority of Shein’s imports – will no longer be eligible for special U.S. tariff exemptions.
[READ MORE: Survey: Live shopping, video commerce on the rise]
